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‘The Lore of Loverboy’
Scribbles on a flattened cheese and onion crisp packet form one of the first posters for Loverboy, the monthly club night Charles Jeffrey hosted in Dalston’s Vogue Fabrics to fund his eponymous fashion label. Ten years on, the Loverboy brand is now well on its way to becoming a household name with its signature bunny-ear knitted hats and eye-popping tartan – yet it remains as playful, punky and true to itself as ever. Celebrating ten years of the fashion powerhouse, The Lore of Loverboy is a pay-what-you-can exhibition at Somerset House, in the same building as Jeffrey’s studios. We start in the mid-2010s: early sketches from Jeffrey’s years as a BA student at Central Saint Martins hang next to images of Basquiat paintings and a distressed Isle of Arran knit. Clips of his AW18 show, directed by Nick Knight, roll into the music video for The Horrors’s ‘Sheena is a Parasite’: all strobes, screams and heavy liner. We see nods to Vivienne Westwood, to Andy Warhol, to folklore festivals in Orkney and to Louis XIV. The influences are wild and vivid, condensed down into gender-bending clothes which look as anarchic as they do fabulous. The influences are wild and vivid, condensed down into clothes which look as anarchic as they do fabulous The whole thing is firmly rooted in Jeffrey’s flamboyant character, his queerness and his Scottish heritage. Stand-outs include the certificate of the official registry of the signature red, blue and black Loverboy tartan and a screen showing th