A tasty Greggs x Primark collab is going to rock the fashion world

Pasty powerhouse Greggs is teaming up with popular high-street clothing retailer Primark for a first-of-its-kind collab.

Details are sketchy at the minute, but we’re told the collection will feature a limited-edition, 11-piece clothing range which will be available in 60 Primark stores across the UK from Saturday February 19. Could Primark and Aldi be the new Gucci and Versace?

People first became aware that something was afoot, when a bloke called Anthony noticed something was off about one of the window displays in the Oxford Street Primark. It had Greggs food items placed stealthily within it! Imagine ‘Where’s Wally’, but instead of a creepy bespectacled weirdo in a massive crowd, it’s beige, baked goods peeking out of faux-leather handbags. It is, in other words, a Greggsbombing. Anthony promptly posted pics of his findings on Twitter.

‘Deffo Banksy,’ commented one wag.

Someone else accused Irish drag queen Victoria Secret of being involved, somehow. ‘I would never waste Greggs like this,’ came the reply.

A cursory glance at Anthony’s profile does reveal he works in marketing. And while that is certainly not reason enough to assume the whole thing is a big ol’ PR stunt, it does make this particular Greggsbombing a little sus. In our opinion.

The clothing collection will be available to buy in 60 Primark shops from February 19.

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