Hyped London lifestyle shop Goodhood has opened its biggest location yet in Shoreditch

Any trendy person worth their salt in London will know about Goodhood. For 18 years the east London store has been stocking the coolest of clothes – from streetwear to rare Japanese designers. 

Last year the shop closed the doors to its store on Curtain Road for good. But hipsters rejoice! Because Goodhood is back, and it’s just opened its biggest ever store on Hanbury Street in Shoreditch. The lifestyle and clothing shop has unveiled its new 5,500 square-foot space, which is made up of a variety of curated installations and displays.

Enough to make any fan of Scandi homeware swoon are the installations from the minimalist Danish design house HAY and Swedish audio innovators Teenage Engineering. For the sneakerheads, Goodhood has had a custom-built footwear area installed selling every shoe brand under the sun, from Salomon to Clarks Originals. Then there’s the floor-to-ceiling T-shirt wall, stocking brands including Stüssy, Aries and Extra Vitamins. The new shop also sells Goodhood’s own brand, Goodhood Lifestore, which makes everything from bar soap, to matcha whisks. 

The new store’s modern design features concrete floors, white brick walls and plenty of glass and metal. 

‘Expanding an independent retail store today is not only about growing a business, it’s about keeping creativity and community alive. The last few years have been incredibly tough for small retailers, Goodhood included, and it’s harder than ever to stay independent,’ said Goodhood co-founder, Jo Sindle. 

‘But we believe in what we do: curating interesting brands, creating genuine shopping experiences, and supporting the local economies that make our culture vibrant. If independents disappear, the retail landscape becomes flat and boring, and honestly, I love interesting shops, and I never want to see that disappear.’

15 Hanbury Street, E1 6QR.

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