While the rest of us make the most of London’s seriously parched parks, get the disposable barbecues going and sweat it out on the Tube, Selfridges has been busy preparing for, whisper it… Christmas. Yep, on Thursday August 2 (that’s an unsettling 145 days before Christmas Day, FYI), the department store has unveiled the first section of its Chrimbo shop.
This year’s theme is ‘Selfridges Rocks Christmas’, so expect to see plenty of skulls, glam rock-inspired stockings and black tinsel alongside the usual sparkly baubles and miniature reindeers – perfect for anyone considering paying homage to punk through this year’s tree decorations.
Not quite in the spirit just yet? The shop has hired a roaming rock ’n’ roll Santa to get you in the festive mood. If on the other hand, this news fills you with joy (because you are one of those super-prepared weirdos who has bought, wrapped and name-tagged your prezzies by September), you might like to know prices range from £1.95 for a souvenir pencil and £3-£15 for tinsel to a blow-the-Noel-budget £360 for a nutcracker.
Rather wait until the festivities are a little closer? The full Selfridges Christmas experience opens on September 4, when you can stock up on gifts for your pets, personalised jumpers and CDs for your loved ones and – if you’re feeling extra flush – a neon sign by London-based company God’s Own Junkyard (the priciest item comes out at £8,500).
So if all this summer heat has got you wishing December would hurry up, perhaps staring at a Selfridges snow globe and praying for a breeze could be the answer.
Find it at Selfridges, 400 Oxford St, W1A 1AB.
Has the thought of Christmas shopping got you feeling all hot and bothered? Cool down at this pool in a Tottenham club instead.