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Westfield London recently reclaimed its title as the biggest shopping centre in Europe, so it’s only fitting that the west London retail destination will be the site of Europe’s largest immersive attraction from next year.
Due to open in summer 2026, London’s first Amazement Park® is the latest project from the team behind both South Downs-based festival Boomtown Fair and Bristol-based immersive art experience Wake The Tiger, which has been visited by half a million people from over 70 different countries since opening in 2022.
The new venue will take over the space that formerly housed interactive play space KidZania, which welcomed more than 2.5 million visitors before closing last January, and hopes to attract 600,000 visitors a year by 2027.
As a certified B Corporation, Wake The Tiger has committed to keeping sustainability and community engagement at the heart of its work, and intends to involve hundreds of artists, makers and multidisciplinary creatives in the creation of the 80,000 square foot Westfield venue.
Speaking of the expansion, Wake The Tiger Co-Founder and Chief Creative Officer Luke Mitchell said. ‘This is a culmination of over 20 years of creative world-building. The space in Westfield London has totally blown our mind. It’s as if it was created for us and we can’t wait to transform it into an alternate dimension.’
Details of what the space will look like and how the experience will operate are yet to be revealed, but the venue has been described by Wake The Tiger’s chief commercial officer Lucy Jarjoura as a ‘multi-generational sensory explosion of lights, sounds and smells.’
Guess we’ll just have to wait until next summer to see exactly what that means!
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