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The photos are always the same. An extreme close up. A hand just out of shot. Something oozing.
Oh, and two hunks of bread.
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There’s a new foodie Instagram trend in town. It’s been brewing since Lockdown 1 but it’s hitting its peak right now. With restaurants shuttered and takeaways hard to photograph in the dodgy light of a shared kitchen/living room, food-obsessed Londoners are turning to snaps of something more portable to snap in the light to fill their grid: supercharged versions of the humble sarnie.
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These aren’t packed lunch, supermarket or even nice deli hand snacks. These are overstuffed, colourful, flavour-dripping numbers in perfect artisan dough. And they’re always shot in the same way: chopped in two and held so you can see a cross-section of fillings.
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The purveyors to know? Bakery Dusty Knuckle, which does big-ass sarnies in slabs of sourdough. Dom’s Subs, the lockdown pivot business from Lanark, which has proven so popular it's opening a second branch. 40 Maltby Street for the fish finger one. Sons and Daughters for the egg salad.
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While sandwiches have been ‘a thing’ in London for ages (we all know Max and his famous buttie shop), these sarnies are a new breed – wrapped in foil or greaseproof paper and designed to be collected as a treat at the end of a government-sanctioned work shift or ordered during a WFH lunch break. And the photos of them? Foodie status symbols. Proof that you know your baps, buns and butties better than anyone in town.
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Want to get in on the action? Here are 11 life-changingly good sandwiches you can get in London.
Don’t care for Instagrammable? These are the best takeaways for delivery in London.