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A pretty café with an eye on Instagram.
How much fun you have at Feya will depend almost entirely on your love of pink and tolerance of feyness. The café’s vibe is girly with a capital G; the ceiling is covered in cherry blossom, and the decor is all soft pinks and pale greys.
As for the food, everything looks a treat – delightfully arranged and very colourful, often finished with an edible nasturtium – but we’re talking assembling, rather than cooking. A short menu lists open sandwiches, salads and tarts; there are brunch dishes at weekends, such as a decent avocado on toast (its spin involves beet houmous) and a gimmicky ‘pinky promise’ (pink porridge with berries, coconut chips, pecans, pumpkin seeds and, yes, edible flowers). Much comes in gluten-free and vegan varieties, but gluten-free ‘happiness pancakes’ were disappointing discs, resembling shop-bought scotch pancakes, and not a patch on the regular version we could see on a neighbouring table. Things were slightly rescued by the topping: a medley of banana, blueberries, peanut butter, maple syrup and coloured whipped cream piped into flower shapes.
A better bet for the gluten-intolerant – and the nicest thing we tried – was a gooey chocolate cake, which more than lived up to its name. Owner Zahra Khan is particularly keen on baking, and cakes (regular, gluten-free and vegan) are a strength, baked offsite, but specifically by and for Feya; the selection includes salted caramel brownies, pasteis de nata, a variety of sponge cakes and a glass case of jewel-like patisserie.
Coffee is respectable stuff, made with Ozone beans on a Marzocco machine, and fine teas come from Kusmi, but at Sunday brunch off-beat lattes (gold turmeric, emerald matcha), juices and smoothies seemed more popular; a spritely glass of ‘good greens’ juice went down a treat.
Service was erratic, which, together with a very visible queue, made for a slightly stressful meal. Come prepared to pose, photograph your food, and revel in the artifice, but bear in mind that the experience will not come cheap – this is Marylebone, after all.
23 James Street
|Transport:||Tube: Bond Street|
|Price:||Brunch for two with service: around £45.|
|Do you own this business?|