Selfridges' Christmas windows attract an annual pilgrimage of festive shoppers. We went behind the scenes of the Emperor of Oxford Street to see just how their windows come into being. If you want to uncover more secrets, have a look at our book of high-street revelations.
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Selfridges' Christmas window 2015
This year's theme is Journey to the Stars.
The visual merchandising team went through six different mannequin sprayers before they found one who could provide the precise density of glitter required.
Libran mannequins ready to dance on the moon.
Fiery Aries getting ready for the spotlight with just some of the 450 metres of neon lighting used throughout the windows.
Chiffon and a giant moon for Cancer. Casual.
Sagittarius with his giant feathers made from perspex.
The store has never looked so calm.
Installing a galaxy
The biggest prop gets installed.
We have been assured that the windows cost 'less than £1 million' to decorate. Cheap when you consider the average house price in London.