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Photograph: Shutterstock

The best online shops for Valentine's Day flower delivery in London

Don't overthink it – flowers are always the best choice for Valentine's Day. Here's a selection of the loveliest online flower-sellers in London

Georgia Evans
Written by
Time Out editors
Georgia Evans

Whether you've lived with your partner for the past few years (and managed to claw your way through multiple lockdowns) or you're feeding a new relationship, it's time to feel the love. Don't just opt for the standard dinner and drinks night, go old school and give your special someone a bloomin' beautiful bouquet. Thankfully, London is packed with fantastic florists that deliver at the click of a button; and many of them even deliver right up until the last minute. We've put together a list of beautiful bundles and fabulous finds right here, because your partner deserves it. And so do you. We all do. 

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1. Appleyard Flowers

V-Day is fast approaching, and you need something that'll knock the socks off your special someone. The answer might just lie with Appleyard Flowers: an independent online flower-seller that offers same-day delivery if you order by midday, or next-day. Not only that, but Appleyard will happily deliver its Valentine's Day range on the day itself (generally, they don't deliver Sundays). So whether you're going for something classic, like a luscious bunch of 50 red roses, or choosing something more contemporary like a gorgeous medley with a card and brownies thrown in, this is sure to impress.

2. Floom

This online flower marketplace makes choosing and sending the right bunch of blooms an absolute breeze. Here's how it works: you select your postcode (or the postcode of your significant other/new squeeze/crush), and the date you want it to be delivered. Then, Floom will show you all the best blooms from flowers in the area. This way, you're supporting local businesses, and ensuring that your blooms will arrive on the day you need them to (which includes February 14). Hampers are available too, so you can add goodies like Champagne, cheese and sweet treats to the order. 


3. Flowerbx

For when only the classiest blooms will do, choose Flowerbx – a super-stylish online florist that specialises in single-variety bunches and a simple, clean aesthetic. Naturally, Flowerbx is a great choice for lipstick red roses and anemones, as well as siren pink tulips, ivory roses and more. But if you really want to splurge? Go ahead and order 50 or 100 long-stem roses in a glass jar, it's sure to make your boo feel like a main character. Order by February 10 to secure your Valentine's Day delivery slot.

4. Bloom & Wild

You might know this popular London florist for its pioneering letterbox flowers – blooms presented in long, flat packages which allow delivery even when you're not at home. This option is available for delivery on February 14, or you could choose larger hand-tied bouquets instead. There are blooms to suit every price range, whether you're choosing a beautiful simple collection of tulips for £30 or a large bunch of lilies, roses and carnations, paired with a bottle of Moët & Chandon. If you want to get the Valentine's Day special edition, you'll know your bouquet is unique as the florists switch up the flowers every few weeks.


5. Grace & Thorne

Contemporary, design-led and hand-tied bouquets are the focus of this Hackney-based florist, which offers delivery and click-and-collect. No two bouquets are the same and each has a spirited, wild appearance. Their Valentine's Day range is no different; there's the whimsical 'My Desire' – which includes an all-red rose bouquet of roses, ranunculus, astrantia and asparagus fern – or go for the Grace & Thorn take on the classic dozen roses aka 'Call it Fate', which comes in a glass mayo jar and is presented in a handmade wooden box. Deliveries on February 14 are available in some postcodes.

6. Petalon

Like to keep things as sustainable as possible? We love this florist, which delivers its bouquets across the UK and donates its profits to conservation efforts. Grown in Cornwall, the arrangements come delivered as stems that can be arranged at home. They're cut that morning when in season and then made available to order the same day. Keep checking back each week, as Petalon launches two unique hand-tied bouquets to choose from, and Valentine's Day range promises to be particularly beguiling. Expect a variety of enticing textures and bright colours that are sure to brighten up the space you put them in.


7. Rebel Rebel

Rebel Rebel is loved for its range of alternative bouquets – but that doesn't mean that these florists aren't still suckers for Valentine's Day. The order deadline for Valentine's Day deliveries is 5pm, Saturday February 13, and they deliver to most London postcodes. We're particularly taken with the 'Where the Wild Roses Grow' bouquet – filled with, you guessed it, deliciously red roses, plus eucalyptus and other seasonal foliage. But then, we'd be equally thrilled to receive 'Breakfast in Bed'; a bundle of rainbow blooms paired with Dusty Knuckle pastries, Flying Horse coffee and a mimosa. Heaven.

8. The Flower Station

If you make it to the Friday, or even the very day before Valentine's Day and still haven't organised a flower delivery, then you should count yourself extremely lucky that places like The Flower Station exist. This online flower-seller offers Londoners a 24-hour service and same-day delivery (yes, even on Sunday) on orders before 6pm. The Valentine's Day range is extensive, spanning charming bouquets of red tulips for under £50 to 100 of the very finest red roses for £495. 


9. Pulbrook and Gould

You're guaranteed nothing short of luxury with this pro florist, which has been in operation since 1956 and runs its online business alongside its classy Belgravia boutique. Order a bouquet of hand-tied red or white tulips for Valentine's Day; or go all-out with a deluxe arrangement of 200 red roses (presented in a crystal vase, of course) for £2,500. If you're all for living like a baller but you've not quite got the budget, the 'Little One' is a charming bunch including a variety of roses, red ranunculus, pink carnation, pink genista and a touch of seasonal foliage for a reasonable £75.  

10. The Real Flower Company

Looking for something a bit left-field this Valentine's Day? The Real Flower company offers a huge range of bouquets that aren't your average red roses (although those are available too). If you're in a trusting mood, go for the 'Florist Choice Bouquet', where you're guaranteed only the loveliest seasonal blooms carefully picked by pro florists and hand-tied to order. There are also plenty of add-ons on offer, too; so why not add some Champagne truffles, sparkling wine or scented candles to the order while you're at it? 


11. Jam Jar Flowers

For that rustic, just-picked-from-the-garden look, you can't go past Jam Jar Flowers. Inspired by founder Melissa Richardson's childhood in Sussex, this online flower retailer arranges blooms into jars of all shapes and sizes. No two bouquets are the same, and each features lovely green foliage for a wilder aesthetic. Choose from a variety of price points and put Cupid to shame with something that takes your partner's breath away. and if you want slower that'll last? This place even sells sets of pressed flowers that will make a lovely addition to any home.

12. McQueens

Spoil your partner silly with a flawless hand-tied bouquet from this high-end florist, which has been crafting simple, yet stylish arrangements since 1991. This year's Valentine's Day collection really is something to behold, with bouquets catering to every taste (although, it must be said, not necessarily to every price point). You can add Champagne, truffles or even hand-crafted anemone cupcakes. And if you've got a cool £220 lying around, splurge on a sculptured selection of red Naomi roses, hand-crafted and tied together. If you're after same-day flower delivery in London, you'll be relieved this place will be delivering throughout Valentine's weekend.


13. Wild at Heart

Refreshingly simple, unfailingly stylish is what you'll get at Wild at Heart – a florist which has been creating opulent bouquets since 1993 with branches at Liberty, Westbourne Grove and on Pimlico Road. While floral fans will probably have seen these bouquets all over social media. We're particularly taken with the 'Enchanted Love Bouquet', which combines explorer rose, spray rose, astilbe, red hypericum, anemone, lisianthus and seasonal foliage. The result is an impressive explosion of rich red hues that are sure to make your partner swoon.

14. The Fresh Flower Company

While this East Dulwich florist doesn't deliver on Sundays, these bouquets are so charming that it's worth getting them sent before Valentine's Day. There's a huge range of blooming beautiful arrangements, but our V-Day pick has to be the 'Gathered Roses', which features the showstopping large-headed blowsy garden roses alongside secondary flowers in contrasting dark hues to create a luxurious texture. It's sure to make your partner feel like the glamorous VIP that they are.


15. That Flower Shop

Founded in 2012 from its home in Shoreditch, A Flower Shop draws on natural and sustainable inspiration to create its signature arrangements. These are spectacular, alternative bouquets that have a decidedly arty aesthetic. The V-Day range features bouquets that come in lovely pots, including a seasonal pastel arrangement in a bottle green vase. The 'Valentines Poppy and Anenome Duo' is particularly show-stopping, with a rainbow of seasonal hues. Plus, you can top it off with the artisan range of vases, candles, scents and gifts.


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