It’s always a good time for flowers – and London has a wealth of florists, so there’s no reason for your bouquet-buying to be limited to a Sunday stroll down Columbia Road. Lots of shops around the city offer impressive ready-made arrangements as well as the chance to pick your own armful of flowers for that added personal touch (and extra brownie points).
Whether you’re hoping to make a gesture for an anniversary, Valentine’s Day, Mother’s Day or just simply because you want to put a smile on someone’s face, here’s our picks of just a few of the London’s best florists and flower shops.
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The best florists and flower shops in London
A high-end brand which you’ll eyeball amongst the pages of Tatler and Vogue, Pulbrook and Gould have a penchant for luxury – from the listed building premises to the smallest detail in an arrangement. Established in 1956, this spot comes with some serious pedigree, servicing celebrities and debutants. Now, any Londoner can get their mitts on their fantastic arrangements, but keep in mind it might cost a (worthwhile) pretty penny. Pulbrook and Gould also offer appointments if you’re planning a big ’do, weddings and the like included.
Tardy wooers attempting a post-work dash will be pleased to hear this nifty Marylebone florist is open 24/7 (its Islington branch stays open until 9pm). Blooms don’t come cheap, but they’re good quality.
With a much more organic approach to floristry, Helena – aka The Allotment Florist – grows as many of the flowers that go into her bouquets as she can. Her green-fingered approach means that the bunches of seasonal flowers look wonderfully wild and freshly-picked. She hosts workshops throughout the year, so you can learn to build your own bouquet.
The very talented Augustus Cavanagh has made it his mission to spread the floral joy. And with that in mind, he's created showstopper installations for the huge Topman at Oxford Circus, plus a living still life for the Art for Youth exhibition. Happily, you can also get some of his floral magic in your home, as he also turns his hand to creating beautiful bouquets with some more unusual flowers.
With pretty premises in Stoke Newington, Tottenham Court Road, and Exmouth market, plus naming its bouquets after parts of the Lake District, this florist just screams “lovely”. A cute selection of delicate jewellery, handmade cards and botanical beauty products also make it a good spot to pick up last-minute presents that look oh-so-thoughtful.
The variety is huge at this indie florist: from delicate, petite bouquets to grand and bold arrangements, it offers a bit of floral chic for every budget. For those who really want to get their money's worth, there's also a strong selection of potted plants at both their Islington and St John's Wood outposts.
Tucked away on Bloomsbury’s Lamb’s Conduit Street – a hotspot for indie shopping – Dawson Flowers inspires a loyal fanbase. Spontaneous romantics can rely on same-day London delivery as well as the option of adding Champagne and handmade truffles to their bouquet.
This is the joint retail venture of a team of highly creative international florists, hailing from Holland and Scandinavia. As well as very stylish sprigs for boutique hotels and weddings, they do small bouquets which, unusually for independents, can be delivered same day (in London as well as Helsinki, should that be of use).
Growing their own flowers in the heart of Hackney, Anna and Ellie of The Flower Appreciation Society create brilliant bunches of blooms for weddings, events and styling gigs. They also hold workshops in their studio where you can learn the basics of floristry and how to make bouquets.
This east London florist has grown her business from a tiny studio on the Kingsland Road to a shop on Hackney Road and another in Epping. Focusing on interesting textures and drawing inspiration from art and fashion mean that these flowers are always beautiful. DIY classes and the launch of online wedding packages will see this florist continue to grow.