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Pink Flower Wall - Augustus Bloom
Pink Wall by Augustus Bloom. Getty Images

London’s best florists

Looking for some prime petals in London? Head to one of these independent florists and flowers shops in London

Written by
Miriam Bouteba

It’s always a good time for flowers – and London has a wealth of florists, so there’s no reason for your bouquet-buying to be limited to a Sunday morning stroll down Columbia Road. Lots of shops around the city offer impressive ready-made arrangements as well as the chance to pick your own armful of flowers for that added personal touch (and extra brownie points).

Whether you’re hoping to make a gesture for an anniversary, Valentine’s Day, Mother’s Day or just simply because you want to put a smile on someone’s face, here’s our pick of London’s best florists and flower shops. And if you want to order online and make it really easy? Check London's best flower delivery services.

The best florists and flower shops in London

Pulbrook & Gould
  • Shopping
  • Florists
  • Mayfair

A high-end brand which you’ll eyeball in the pages of Tatler and Vogue, Pulbrook & Gould has a penchant for luxury – from its listed premises to the smallest detail in an arrangement. Established in 1956, this shop comes with some serious pedigree, servicing celebrities and debutants. Now, any Londoner can get their mitts on their fantastic arrangements, but keep in mind it might cost a pretty penny. Pulbrook & Gould also offer appointments if you’re planning a big ’do, weddings and the like included.


With a much more organic approach to floristry, Helena – aka the Allotment Florist – grows as many of the flowers that go into her bouquets as she can. Her green-fingered approach means that her bunches of seasonal flowers look wonderfully wild and freshly picked. She hosts workshops throughout the year so you can learn to build your own bouquet.

Augustus Bloom

The very talented Augustus Cavanagh has made it his mission to spread floral joy. He’s created showstopper installations for West End stores and a living still life for the Art for Youth exhibition. You can also get some of his floral magic in your home, as he also turns his hand to creating beautiful bouquets with some more unusual flowers.


Botanique Workshop

With pretty premises in Stoke Newington, Tottenham Court Road and Exmouth market, plus naming its bouquets after parts of the Lake District, this florist just screams ‘lovely’. A cute selection of delicate jewellery, handmade cards and botanical beauty products also make it a good spot to pick up last-minute presents that look oh-so-thoughtful.

Dansk Flowers
  • Shopping
  • Home decor
  • Islington

The variety is huge at this indie florist: from delicate, petite bouquets to grand and bold arrangements, it offers a bit of floral chic for every budget. For those who really want to get their money's worth, there's also a strong selection of potted plants at both their Islington and St John’s Wood outposts.

Dawson Flowers
  • Shopping
  • Home decor
  • London

Tucked away on Bloomsbury’s Lamb’s Conduit Street – a hotspot for indie shopping – Dawson Flowers inspires a loyal fanbase. Spontaneous romantics can rely on same-day London delivery as well as the option of adding champagne and handmade truffles to their bouquet.

  • Shopping
  • Home decor
  • Clerkenwell

This florist is the joint retail venture of a team of highly creative international florists, hailing from Holland and Scandinavia. As well as very stylish sprigs for boutique hotels and weddings, they do small bouquets which, unusually for independents, can be delivered the same day (in London as well as Helsinki, should that be of use).


This east London florist has grown her business from a tiny studio on Kingsland Road to a shop on Hackney Road and another in Epping. Focusing on interesting textures and drawing inspiration from art and fashion mean that these flowers are always beautiful. DIY classes and the launch of online wedding packages will see this florist continue to grow.

Looking to order flowers online?

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