Pinker than the Hamley's Barbie department, mirrors everywhere, dimly-lit rooms and a sickly scent of perfume... if a ten-year-old girl were to design a nightclub, this might be it. However, decor aside, shopping at this US import was a very positive experience, largely down to the fact that, as well as their boob-boosting bikinis, the Victoria's Secret team have shipped their all-American customer service over here. This was the only store that offered a fitting service, which happened initially over my shirt on the shop floor (mildly embarassing); but once in the changing room, I was properly fitted for a bra and swimsuit, Bright halogens were compensated for by a big mirror, softly lit by lamps and a little bell to call for friendly assistance. While the branding isn't exactly to my taste, this place impressed.
BIKINI BOTTOM LINE: Superlative Yankee service; yukky pink colour scheme.