The Stagecoach music festival is the Coachella for country music in every possible sense—it’s organized by the same people, held at the same location and rakes in the third-highest gross of any fest in the country right behind Coachella and Outside Lands—but now it’s expanding to try something Coachella has yet to do. The brand will be taking the show on the road for a national concert tour under the Stagecoach banner.
This is huge news for Stagecoach, who will now be getting their name out in front of audiences far outside the Coachella Valley—and also for LA-based concert giant Goldenvoice who has been testing out the market outside of California recently, including this summer’s inaugural Panorama music festival in New York City.
Stagecoach’s new effort will kick off with a tour featuring alt-country band Old Dominion and singer-songwriter Steve Moakler, as the LA Times reports. The first Stagecoach Spotlight Tour concert will be in Philadelphia in October, with the tour making its way back around to these parts on December 3 for a show at the Novo by Microsoft.
Goldenvoice is saying that, if all goes well, future Stagecoach Spotlight Tour shows will feature an eclectic mix of artists, curated much like the festival itself, featuring country and Americana acts from Nashville to more edgy, indie bands and bluegrass revivalists. One assumes the idea will be for the ticket-buying public to start snapping up seats to a Stagecoach-presented show based just on the festival's history and brand even if they’re not familiar with that particular touring artist.