Los Angeles has no shortage of big, loud, cinematic experiences, but the city’s newest attraction puts you behind the wheel of an American legend. "American Icon: A Mustang Immersive Experience," now open in Boyle Heights, is a high-octane, multisensory deep dive into six decades of Mustang history, fandom, rebellion and pop-culture mythology.
RECOMMENDED: The redesigned Petersen is a car museum actually worth visiting
Rather than the usual museum-style walk-and-stare setup, this experience throws you straight into the Mustang universe through a series of immersive rooms built with 360-degree projections, high-speed turntables and full 4D motion seats. You’ll wind your way from Detroit’s Motor City grit to a sun-bleached stretch of Sunset Boulevard, sit in on high-speed driving sequences that feel like you’ve been dropped into an action movie and watch a documentary that shifts the spotlight from the car itself to the people who made it iconic, from owners and racers to die-hard fans and celebrities. (Anthony Mackie makes an appearance!)
Car lovers will thrill to the lineup of Mustangs on display, including models featured in Gone in 60 Seconds, Transformers and Kick-Ass.
Meanwhile, an interactive gallery keeps younger visitors busy with hands-on stations, design moments and plenty to touch, turn and test.
But the headline-grabber is the 4D thrill ride, a full-motion undercover-agent escape sequence built around the Mustang GTD. It’s part stunt show, part video game and part theme-park ride.
The whole thing unfolds inside Ace Mission Studios, the repurposed industrial campus in Boyle Heights that has become a quiet powerhouse for production, art and events. The building’s history as a former beverage distribution hub gives the space texture but, once you’re inside the experience, it’s pure spectacle.
The attraction runs through February 9, 2026, with weekday and weekend hours and a ticket range that keeps it accessible: general admission hovers between $25.50 and $34, with discounts for groups, students, seniors and military. But if you’re bringing kids, the best deal is already baked in: children under 12 get in free.
For more information and to get tickets, click here.
Read more:
• The best Christmas Markets in the USA