Bailey Nelson

Joyce, Atwood, Fitzgerald, Yeats – the signature frames of this Sydney-based eyewear label are all named after famous authors, thinkers and explorers. The reason? They are all people who think freely and change perceptions, which is exactly what the brand aims to achieve through its stylish, yet affordable prescription eyewear and sunglasses. You can pick up a pair of quality specs for under $100, and either bring your prescription information or get your eyes tested at their Melbourne Central boutique.