This series of online workshops will teach you everything you need to know to make your fledgling venture into a sector-leading success
Every great business starts with a great idea. But there’s a helluva lot of hard graft and specialist know-how that goes into transforming a lightbulb moment into a viable startup. That’s where General Assembly comes in. Their mission is a simple one: making the future of Aussie entrepreneurship accessible to all through fun, vibrant and easily understood courses and community-building events.
Their upcoming online series, Lightbulb to Launch, is a program of fascinating in-person and live-streamed talks with superstar business leaders aimed at first-time entrepreneurs looking for the tools and education to get their ventures up and running. Across two weeks of workshops, General Assembly’s program will not only connect you with leading experts but also a community of like-minded startup business owners who can support you and your commercial endeavours as you hit your stride on your entrepreneurial journey. It’s your chance not only to discover the tricks and tips to successfully grow your business, but to also network with your peers in business who can help you take your enterprise to the next level.
Here’s a breakdown of what to expect on General Assembly’s Lightbulb to Launch series.
When: Thu Jun 17, noon-1.30pm
Where: Online via Zoom
If you have a passion project or side hustle that you think has the potential to be more, this is the seminar you need to catch. In this workshop, Blackbird and Startmate take a deep dive into the process of turning a concept into a reality, including identifying and overcoming hurdles and understanding where your idea fits in the market, as well as learning the business acumen and lingo to supercharge your success.
When: Tue Jun 22, 6-7pm
Where: Online via Zoom
More than ever before, online retail is booming, but when it comes to attracting customers, it can be hard to cut through the noise of a very crowded digital marketplace. This is something the team behind peer-to-peer social shopping app Depop know all to well. Which makes them ideally placed to share the must-know strategies to make your digital footprint as powerful as possible.
When: Wed Jun 23, 5.30-6.30pm
Where: Online via Zoom
If you don’t have social media cut-through are you even a business? Social platforms have become the most powerful marketing tools available to many entrepreneurs, but understanding the intricacies of these sometimes fickle digital spaces is no easy thing. The branded content maestros at Vamp are some of the best in the biz at navigating the myriad online social spaces that businesses use. In this workshop led by Vamp’s head of content, Lauren Thomas, partnerships manager Lee Besser, and Publicis Media’s social content strategist Lorna Moffatt, you’ll learn the mechanics of good social media marketing and how it can transform the prospects of your fledgling venture.
When: Thu Jun 24, 6-7pm
Where: Online via Zoom
Now you’re armed with the general tools to make your business thrive, it’s time to get into the weeds of your individual needs. This closing event is your opportunity to ask questions, troubleshoot your personal business concerns, and learn what challenges you can and can't avoid. The panel includes some of the most sought-after experts in their fields: founder and managing director of the Dream Collective, Sarah Liu, CEO and founder of Single Use Ain’t Sexy, Josh Howard, and founder of the Brand Ninja, Neva Read. This session promises to be as aspirational and inspirational as it is educational, hopefully giving you an infusion of motivation to get out there and crush it.
