Awww! Squishable, a popular NYC-based indie toy company, has opened a super cute pop-up shop in SoHo just in time for the holidays. Specializing in huggable critters (and other things, like anthropomorphic eggplants, cupcakes, corgis, avocados and even unicorns, to name a few), this heavenly kids' shop offers wall-to-wall stuffed animals: every kid's dream, pretty much. Some of the designs are even crowdsourced from Squishable's fanbase, and there are a handful of exclusive products that are only being sold in-store.
You'll find all sizes of Squishables in the pop-up, including backpack clips and medium and large-sized creatures. Some of the most popular picks of the moment include: cupcakes, baby sloths, pineapples, cinnamon buns, octopuses and donuts! Don't miss the "green carpet" Instagram booth to document your experience (#squishstore)
P.S. Head over on Dec 17 at 4pm to meet a holiday artist and some of the plushie designers, and enjoy some free cookies.