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FAO Schwarz

  • Shopping
  • Midtown West
  • Recommended
Photograph: Danielle Valente

Time Out says

The beloved toy store opened the doors to its new permanent home at 30 Rock, and the endless stacks of empty red shopping bags aren't going to fill themselves. From stuffed animals and board games to dolls and STEM products, FAO's selection is nothing short of generous. All interests will find something that strikes their fancy, but perhaps what's so lovable about the store is the extra step it takes to make the experience interactive. Not only will kiddies be able to find a new furry friend or snag Hatchimals eggs, but they'll be able to enjoy hands-on activities (some of which are free) that'll spark a bit of imagination and playfulness. Look out for magic tricks, science experiments, spa treatments and, of course, don't forget to play the grand piano! All ages. 


30 Rockefeller Plaza
New York
Various prices
Opening hours:
Mon–Tues 10am–8pm, Wed–Thur 10am–9m, Fri–Sat 10am–10pm, Sun 10am–7pm
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