620 Fifth Ave
|Cross street:||between 49th and 50th Sts|
|Opening hours:||Mon–Sat 10am–8pm; Sun 11am–7pm|
|Transport:||Subway: B, D, F, M to 47–50th Sts–Rockefeller Ctr|
Those with Peter Pan syndrome won’t have to grow up when visiting the first-ever NYC shop for this 80-year-old toy company. The vibrant-yellow, two-floor space in Rockefeller Center houses more than 300 LEGO sets, ranging from $2 to $500, and other branded goods (T-shirts, key chains and video games). Geeks will dig the constructable board games ($10–$35) and buildable Star Wars replicas ($11–$120). Exclusive merchandise includes i heart ny cotton tees with LEGO hearts ($15) and mini apple figurine ($10). Kids of all ages can also design their own models at the Master Builder Bar, where they can select from 116 bins of colorful blocks.