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Photograph: Courtesy Play Fair

Top 10 reasons to check out Play Fair in November

You won't want to miss the coolest toy event of the season right here in NYC!

Time Out New York Kids in association with Play Fair

What toys are hot this holiday season? Thanks to Play Fair, you can get insider previews on all of 2017’s sweetest play trends. If your kiddos come along for the adventure, they can even test out some of these creations for themselves while meeting their favorite characters.

Play Fair, presented by Toys"R"Us and Spin Master, will be held November 4–5 at the Javits Center in New York. Buy your tickets now at

1. If you hadn’t already come to this conclusion on your own, a visit to Play Fair is great opportunity to find out what your children really want for the holidays.

2. What’s better than one stage? Two stages! This year, guests will find the addition of a whole new stage with Emmy Award-winning children’s authors, live unboxings featuring famous YouTubers and S.T.E.A.M programming presented by Future Con and the Smithsonian with real scientists!


3. Families can commemorate the occasion with plenty of photo ops throughout the day. Meet and pose with Chase and Marshall from Paw Patrol, Peppa Pig herself, Gecko, Owlette and Catboy from PJ Masks, characters from Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and also Shopkins, Hatchimals and many more.

4. Stop by the Madison Square Garden Activation Station to dance with the Radio City Rockettes, meet players from the Knicks, Rangers and Liberty Legends and even enjoy activities inspired by Buddy the Elf, Paw Patrol and Sesame Street Live! Rumor has it you can even win some prizes: tickets to upcoming shows at MSG perhaps?


5. Spin Master—the folks behind award-winning brands including Zoomer, Meccano, Air Hogs and 2017 Toys of the Year Hatchimals and PAW Patrol bring you a life-size Soggy Doggy, the company’s newest release in the games category. Who will get soaked first? Find out when you play the showering, shaking, wet-doggy–game!

6. Below huge inflatable character balloons hanging from the ceiling, Cartoon Network’s playground will offer the full line of Ben 10 toys including action figures, the rustbucket and the omnitrix alongside an augmented reality experience that allows kids to transform into an alien. Kids can also spin a prize wheel where everyone is a winner!


7. Hasbro is bringing every kid’s dream to Javits Center! Expect a customized Nerf arena where guests of all ages can try out new products and battle their friends. Fans can also try out Play-Doh Touch, an interactive physical and digital play experience that brings your Play-Doh creations to life in an immersive virtual world.

8. Wave hello to your child's adorable grocery store-inspired pals as they take the runway. Pint-sized Shopkins fans will be over the moon seeing a real-life Shopkins fashion show (including ten or more kids dressed in licensed Shopkins apparel). Prepare for loads of pink and purple! Want more? Families will also be able to meet life-sized Shopkins characters post-runway.


9. Step aside, traditional Minecraft. Learning Lab 360 is bringing a new kind of biome to Play Fair guests via a totally decked out Minecraft Virtual Reality truck. Inside, kids can experience a VR version of Minecraft that’ll totally blow their minds.

10. Get hands-on with over 100 play and toy brands, including LEGO, Toys R Us, VTech, Alex Brands, Midtown Comics, K'nex, Snazaroo and many more!

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