Honest Tea kicks off a campaign called "The Great Recycle," and will erect a 30-foot recycling in the middle of Times Square, thereby challenging New Yorkers to collect 50,000 bottles. Contribute with some bottles of your own, and you could win a bike, a pair of organic jeans, a guitar signed by the Zac Brown Band or Momofuku and Shake Shack gift cards. All donated bottles will be recycled into gardening materials as a part of an urban garden at PS 102. Free. All ages.