Want to eat cereal for every meal? Kellogg's will make your sugar-fueled dreams a reality come July 4th, when the cereal giant launches Kellogg's NYC, an all-day cereal restaurant located at 1600 Broadway in Times Square, reports the Wall Street Journal.
With recipes developed by Momofuku Milk Bar maven and cereal-milk champion Christina Tosi—the pastry chef previously partnered with the brand for a cereal-bar pop-up—the 20-seat café will offer ten bowl varieties, with options including the Pistachio & Lemon (Special K and Frosted Flakes cereal topped with pistachios, lemon zest and thyme), the Berry Me in Green Tea (Rice Krispies with green-tea powder and fresh strawberries) and Life in Color (Froot Loops festooned with marshmallows, passion-fruit jam and lime zest.
There's also the option of subbing out standard-issue milk for Blue Marble ice cream, which you obviously should do if you value your life and happiness. Such tricked-out bowls will start at $6.50 for a small, with regular size for an extra buck, according to the New York Daily News.
And if the food alone doesn't transport you back to childhood days, the bowls are doled out via "kitchen cabinets" with a prize—but instead of plastic toys, those prizes include covetable stuff like Uber gift cards and, on opening day, free tickets to Hamilton. Yes, Hamilton. We'll see you on line.