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A super-viral faux flower market is coming to Rockefeller Center this fall

Cj Hendry's Flower Market is set to bloom again this September.

Rossilynne Skena Culgan
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Rossilynne Skena Culgan
Things to Do Editor
A woman selects a plush flower.
Photograph: Antonio Ajam
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Remember that viral faux flower exhibition that popped up on Roosevelt Island last fall? Called Flower Market, the installation by artist Cj Hendry invited New Yorkers to visit for free—and even get a complimentary plush flower to take home. 

Fans of flowers (and free stuff) responded in droves—so much so that officials shut down part of Roosevelt Island because of overcrowding, and the artist moved the installation to Industry City in Brooklyn instead. Well, Flower Market is coming back this September 19–21, this time at Rockefeller Center, the artist announced yesterday in an all-caps Instagram post

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Though official details haven't been announced yet—specifically, whether the installation will be free this time and how ticketing will work—it's certain to be a beautiful sight. The 2024 iteration of Flower Market filled a massive white tent with 100,000 plush roses, sunflowers, lilies and more in vibrant colors. Thousands of New Yorkers, including queen Martha Stewart herself, visited to stroll through the faux meadow and pick a bouquet.

Martha Stewart picks up a plush flower.
Photograph: Antonio Ajam

Fans of the show responded to Hendry's announcement with hundreds of comments. One person who attended last year wrote, "This is one of my fav memories of a solo parenting moment with my daughter!" Others said they're "SCREAMING with excitement!" and "Brb putting in a PTO request for day 1."

A collection of plush purple and red flowers.
Photograph: courtesy Cj Hendry Studio

As an artist, Hendry is known for inspiring joy and beauty, and she's graced New York City with her vision several times recently. Most recently, she exhibited Keff Joons, a surreal inflatable wonderland made for climbing—and snapping some very Instagrammable photos. In years past, her Pink Chairs, a pair of concrete chairs popped up in Prospect Park, and her adult playground called PLAIDground delighted visitors in Brooklyn.

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