[title]
Two NYC heavyweights—one in streetwear, the other in sugar—are teaming up to drop a treat that’s as stylish as it is flaky. Pastry king Dominique Ansel and Kith Treats are launching a limited-edition Cronut, and here’s the twist: the flavor is a total mystery until the day before launch.
Dubbed "The Metropolitan," the collaborative Cronut is inspired by Kith’s global tagline, “New York to the World,” and lands just in time to toast Dominique Ansel Bakery’s 14th anniversary and Kith Treats’ 10th. It’s the first-ever crossover between the two brands, both known for remixing tradition with high-impact creativity—and in this case, butter.
The mystery flavor will finally be revealed via @dominiqueansel and @kithtreats on Thursday, May 15. Until then, speculation is fair game—Ube? Baklava? Pizza Rat Praline Swirl? Okay, maybe not that last one.
Starting Friday, May 16, through Sunday, May 18, the Cronut will be available exclusively at Dominique Ansel Bakery in SoHo (189 Spring Street). Meanwhile, all U.S. Kith Treats shops, including the newly reopened SoHo flagship (337 Lafayette Street), will serve up a soft-serve swirl infused with the same secret Cronut flavor, because what’s a celebration without an ice cream sidekick?
Ansel, famously the creator of the Cronut in 2013, has a reputation for keeping New Yorkers on their toes and in lines that wrap around the block. Add Kith’s design-savvy fanbase to the mix, and it’s safe to say this collab will draw sneakerheads and sweet tooths alike.
So whether you’re a downtown fashion devotee, a pastry purist, or just in it for the Instagram, mark your calendars. This one’s got “future collector’s item” written all over it—if you can get your hands on one.