SoHo has gained a new restaurant from the Eldridge Hospitality team behind The Flower Shop, the popular Lower East Side bar known for its 70’s-inspired vintage wallpaper, pink fireplace and psychedelic kama sutra posters in the bathroom.
The newly-opened project titled Little Ways seems more fancy than at the often-raucous The Flower Shop and perhaps for an age group that skews slightly older and affluent, too. The bi-level, 2,600-square-foot space was designed by Akin Atelier, a Sydney-based design studio. There is terrazzo (a requisite sign of hipness amongst hospitality projects), light wood and paintings that make it feel like a fancy living room. Whereas on Friday night at The Flower Shop the basement is packed making you feel like you're at a house party, the vibe of Little Ways seems like it could be more of a mature cocktail gathering.
Australian transplant, Ronnie Flynn is one of the partners in the new space. Before opening The Flower Shop, he made a name for himself in New York nightlife curating nights Up&Down, Acme and The Jane. Flynn's partners are Will Tisch and Dylan Hales. "We’ve had tremendous success with The Flower Shop and for our second venture we wanted to challenge ourselves and further extend the Eldridge Hospitality portfolio. When we found the space, which is now Little Ways, we felt it was important for it to have a connection to The Flower Shop, yet appeal to the demographic that dines in the Soho neighborhood," says Hales.
To do so, the kitchen is run by chef Michael Hamilton, who has trained under Gordon Ramsey and Daniel Boulud. It seems to span a variety of cuisines: dishes include a tuna conserva with butter beans, red onion, parsley and lemon ($17), a “Cheese & Pepper” bucatini dish ($24) as well as a chicken schnitzel for ($26). And, yes, there’s tiramisu for dessert.
Little Ways is located near a few new openings as of late, including the 24/7 Soho Diner inside the GrandLife Hotel (just don't confuse the name with nearby Little Wayla, a casual Thai lunch spot that opened last year...someone already mistagged them on Instagram). The intimate supper club feeling that pervades can also be seen at new restaurants like the Canary Club, which opened on the Lower East Side.
Little Ways is located at 343 W Broadway, New York, NY 10013.