[title]
If you thought the U.S. Open was all about baseline rallies and hard-fought tiebreaks, think again. This year, Tiffany & Co. is serving up as much sparkle as spin with its 2025 pop-up at the USTA Billie Jean King National Tennis Center, including a diamond-encrusted tennis racket.
RECOMMENDED: Grey Goose hosts its first-ever bar pop-up at Grand Central Terminal for the U.S. Open
The immersive space, located in the bustling Fountain Plaza, is impossible to miss thanks to a giant Tiffany Blue tennis ball anchoring the corner. Step inside and you’ll find a display of the Men’s and Women’s Singles Championship trophies, gleaming sterling-silver cups that Tiffany’s master silversmiths have been handcrafting in their Rhode Island workshop for nearly 40 years. Each trophy takes around six months to produce, with more than 60 hours of engraving, polishing and polishing again until they gleam like Serena’s forehand.
But the real showstopper this year is a bespoke HardWear by Tiffany tennis racket set with nearly five carats of diamonds across its face. Paired with a 24-karat gold vermeil tennis ball stitched with another seven carats of diamonds, the glittering duo is less about topspin and more about jaw drops. It’s the kind of racket you don’t take to a hitting session—you hire security to guard it courtside.
That balance of tradition and excess is exactly Tiffany’s point. The brand has long been tennis royalty, having produced every U.S. Open trophy since 1987 (not to mention the Super Bowl’s Vince Lombardi Trophy and the NBA Finals’ Larry O’Brien). But alongside the silversmith heritage, the pop-up leans into modern spectacle: an exclusive AI activation built with Meta lets fans envision themselves as center-court champs, complete with a digital takeaway to remember it by. Call it a trophy selfie, elevated.
The pop-up runs throughout the tournament, from now through September 7, giving tennis fans and jewelry lovers alike a chance to wander in, ogle the diamonds and maybe daydream about holding a Tiffany-crafted trophy aloft. Even if your game is more pickleball than pro tour, the experience is a reminder that at the U.S. Open, glamor shines just as brightly as grit.