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Sure, those festive holiday lights have officially burnt out, but that doesn't mean things have to be dark and dreary this winter: the Union Square Partnership (USP) is graciously adding some light and liveliness to the darkest time of the year with its new interactive art installation, "Patterned Behavior" by MASARY Studios, on view every evening (dusk to 10pm) from now through Tuesday, February 17.
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Located at Union Square Park’s North Plaza and Pavilion on 17th Street between Broadway and Park Avenue South, “Patterned Behavior” acts like an urban musical instrument, using architecture as a structure to “play” with sound production. Each evening’s illumination is shaped by the thousands of pedestrians that pass through Union Square every day, turning the footsteps and rhythms of passersby into a dynamic audio-visual composition with infrared sensors triggering synchronized light displays that depict how people come together in the area. For the vibrant concept, MASARY co-founder Ryan Edwards worked with "musical architecture" luminary Christopher Janney, whose piece "Reach New York” is at the 34th-Herald Sq Platform.
“We’re fascinated by how people move through familiar public spaces and architecture and how those movements become part of our social rhythm,” said Edwards “With ‘Patterned Behavior,’ we’re inviting the public to see and hear how their presence shapes the spirit of Union Square–a living canvas of light, sound, and motion. We’re honored to bring this piece to life, creating a different way for people to interact with the energy that’s already there.”
“Union Square is one of our most iconic public spaces, and this installation brings its energy to life in a completely new way,” said NYC Parks Commissioner Iris Rodriguez-Rosa. "This installation transforms the everyday rhythms of the park into something joyful and unexpected, inviting New Yorkers to rediscover a space they thought they knew. We’re proud to partner with the Union Square Partnership and SBS to bring more art, light, and connection into our public realm this winter.”
The wintery art installation is part of USP's “Bright Nights Out,” a new month-long program featuring special offerings from Union Square businesses. Simply mention "Bright Nights Out" to unlock special limited-time-only deals at participating businesses such as Breads Bakery, Barn Joo, Mission Ceviche, La Dong, W New York and more.

