You can get free ice cream dispensed from a West Village billboard next week

Nobody loves a freebie like New Yorkers—maybe it’s the ridiculous rising rents or the perceived $20 fee every time we step outside, but one thing is for sure: good deals are our lifeblood. And next week, bargain hunters can score free dessert in the West Village. 

Thanks to Carvel, the ubiquitous New York billboard is getting a sweet overhaul by dispensing freshly churned swirls of vanilla ice cream straight from the advertisement. On Wednesday, June 18, head to 137 Perry Street to see the first-of-its-kind treat-dispensing placard in person. Free sundaes will be served from noon to 7pm, or while supplies last. With summertime scorchers already setting in, this could be a perfect cheap date idea—that is, if you’re both OK with waiting in line. 

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If you’re an official “Fudgie Fanatic” (yes, that’s the loyalty program), you can cash in on gratis extras like rainbow sprinkles for your glacé, and exclusive swag such as T-shirts, gift cards, and more. Get there early, though: Only the first 50 super fans are guaranteed to walk away with the extra-special goods.  

Going to miss this one? Don’t cry over melted ice cream: You can still celebrate with BOGO (buy one, get one) free soft-serve sundaes every single Wednesday at Carvel locations nationwide—a running tradition since 1936. 

Carvel was created back in 1934, when founder Tom Carvel famously carted an ice-cream truck through blazing New York City streets to dole out his “Original Soft Serve” for the first time. Since then, the brand has become synonymous with summertime treats like hand-dipped ice cream cones and fun frozen cakes. 

“For the past 91 years, enjoying Carvel’s ice cream treats with friends and family has been a special and memorable part of summer,” Chief Brand Officer Jim Salerno said in a statement. “This year is no different: We look forward to officially kicking off Ice Cream Season in a playful way because it’s not summer without Carvel.” 

So, will we see you in the queue?