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For those who vow to never hang out south of the river, Cheongdam can be the epitome of everything that is dislikeable about the Gangnam area. Expensive, exclusive and elite; Cheongdam’s the meanest of the Mean Girls. All the buildings become a blur with one lavish, luxurious exterior after another, and unlike central Seoul spots where it’s easy to walk from one place to another, the blocks are long and arduous, making Cheongdam somewhat of an intimidating space to explore. A name that’s long been in the know amongst trendsetters, the neighborhood is making a comeback and it’s not uncommon to hear the phrase, “Cheongdam is rising again.” For many a K-pop lover, the Hallyu streets, which are becoming more and more tourist-friendly, smell of their favorite celebrities with the JYP building and the K-Star Road right in center of the neighborhood. But the neighborhood is making other developments as well—becoming slightly more affordable and mixing in some down-to-earthness without losing its upscale feeling. Put on your nicest shoes and hold your head high because this is your exclusive invite to the most elite Gangnam party.