Luxury brands continue to make their mark on Singapore’s F&B scene – we’ve seen the likes of the Audemars Piguet Café, Louis Vuitton’s chocolate store, and Audi’s collab with Burnt Ends Bakery. Now, American fashion house Coach joins the mix with the opening of The Coach Bar, its newest lifestyle concept nestled inside the Coach Play Singapore Shophouse along Keong Saik Road.
Replacing the former Coach Café, this stylish space draws inspiration from the brand’s New York roots. The interiors are bold yet inviting, featuring rich red wallpaper and warm lighting that create a cosy, date-night-worthy ambience. One of the standout design features include a wall lined with vintage cassette tapes spanning genres from soul and funk to hip-hop and jazz.
But even if you’re not there for the vibes, the food and drinks are reason enough to visit. The menu takes classic American bar fare and gives it a refined twist – think shrimp cocktail ($22), caviar by the bump ($12) served on potato chips, and pastrami poppers ($16). Heftier options include the grilled cheese sandwich ($23) and the wagyu-loaded silver service hot dog ($30). For dessert, the bar’s signature sundae ($15) balances rich soft-serve with Sicilian olive oil and sea salt.
As for drinks, the Proper Martini Service ($12) offers a fun experience where you can customise your cocktail table-side with garnish choices like pickled onions and blue cheese-stuffed olives. You’ll also find signature cocktails like the Grey Goose espresso martini ($25) and tabby disco tea ($22), the latter served with a Coach-branded citrus ice cube for a luxe finishing touch.
The Coach Bar is located at 5 Keong Saik Road and is open from Thursday to Monday, 4pm to 12am.
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