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One of Sydney’s major entertainment venues is getting a new name. The arena known as Qudos Bank Arena will soon become Afterpay Arena, as part of a five-year naming rights deal that was just announced.
Located in Sydney Olympic Park, the venue has been a major stop on the touring circuit since opening in 1999 with a performance by Luciano Pavarotti. Over the years, it’s hosted international music stars including Billie Eilish, RÜFÜS DU SOL and TWICE, alongside sporting events, comedy shows, family entertainment and cultural events.
As part of the rebrand, the venue will introduce new payment technology across the customer experience. Fans will be able to use Afterpay’s Pay in Four option when buying tickets, while Square’s payment and point-of-sale systems will power food, beverage and merchandise purchases inside the arena.
The venue transformation – including updated signage and refreshed interiors – is currently underway. Until the rollout is complete, the venue will continue operating as Qudos Bank Arena while maintaining its regular events calendar.
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