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Native flowers in a vase with a Floraly letterbox gift box
Photograph: Supplied

Floraly is a new Sydney florist delivering fresh flowers from the farm to your vase

This environmentally-friendly flower shop home delivers long lasting flowers as fresh as if you got them from the Flower Market yourself

Written by
Jada De Cinque

Nothing is better than coming home and absorbing the beauty of fresh flowers in your living room or kitchen table. But how do you know if the flowers you are buying are fresh and the petals aren't going to curl and stems go droopy?

This year, Alec Ramsey and Stefan Muff unveiled the launch of Floraly – a new eco-friendly flower service, delivering carefully picked fresh blooms to your doorstep from sustainable flower farms around Australia.

They partner with farmers across the country, including East Coast Wildflowers in NSW, the Tulip Garden Nursery in Victoria, and Robertson Flower Farm in Queensland to ensure flowers don’t wilt in store.

Floraly claims to reduce flower waste from the industry standard of 30 per cent to about three per cent, by delivering flowers fresh from the grower and as soon as one day after being cut. They also donate one per cent to environmental charities to enhance their sustainable impact.

Floraly prepare beguiling cascading arrangements from a seasonal pick ($40), a premium bouquet ($60), to a bunch featuring single flower varieties (from $40). These posies are packaged in a beautifully designed and gifted hard letterbox and sent via courier, with free next day flower delivery, straight to your door.

Floraly, which is based in Redfern, takes orders via their website only.

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