adidas House of Blue

Rugby league’s greatest rivalry hits fever pitch this July, as New South Wales and Queensland go head-to-head in the 2025 Ampol State of Origin decider. To celebrate Game III landing in Sydney, adidas is making sure everyone can get in on the action — even if you’re not heading to the stadium.

From July 3–9, adidas is transforming its Pitt Street store into the House of Blue, a free, action-packed hub celebrating the Westpac NSW Blues this Origin Week. Whether you’re backing the Blues or just tuning in for Australia’s biggest sporting showdown, this is the place to kick off Origin Week and get into the spirit.

Head in store between 11am and 2pm daily and you can score access to a complimentary nail art and tattoo studio, test your luck with the Locker Lucky Dip (think signed jerseys, vouchers and match tickets), and get your gear sorted with free customisation on any apparel purchase over $60. You’ll find everything: from men’s and women’s jerseys to training hoodies, gym shorts, tees and even retro jerseys. Whether you opt for nail art, tattoos or merch, it’s the perfect chance to show your stripes. This marks the first time adidas is backing the NSW Blues men’s and women’s teams, and it’s clear they’ve gone all out for the home crowd.

Now that you’re all kitted out, it's time to tackle your game day plan. Heading to Accor Stadium this July 9? With 80,000 seats to fill, make sure you plan ahead to avoid the crowds. Or, skip the queues altogether and let someone else take care of the food and beers at one of Sydney’s best sports bars so you can keep your eyes glued to the big screen.

Find out more here.