The 100 best shops in London: 10-1

Going shopping in London? Plan where to head with our round-up of the city’s finest retailers, from cheap vintage shops to world famous department stores



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The Shop at Bluebird


Best for
A high-class shopping experience

Don’t miss
The regular designer pop-ups

How much?

There’s something exceedingly Zen about The Shop at Bluebird. The 10,000ft space, originally used as a garage in the ‘30s, has a white tiled floor and lots of natural light, tempting shoppers to roam calmly through its delightfully curated mix of fashion, beauty, interiors, books and music.

Opened by John and Belle Robinson (who also own Jigsaw) in 2005, it now has a reputation for tempting luxury brands such as Chloé and Jonathan Saunders to the King’s Road, as well as for discovering up-and-coming designers. There’s also an in-store spa and a pop-up area that changes hands each month.

  1. 350 King’s Rd, SW3 5UU
    Sloane Square tube
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The Shop at Bluebird gallery

Users say

Paula H
Paula H

Really, these are the best?  Just in London 2 weeks ago.  Took pictures in Harrods but did mad shopping in Primark and H&M!  Not even on the list.  

Would recommend both Primark and H&M over these places with more walls than merchandise.