The 100 best shops in London: 10-1
Going shopping in London? Plan where to head with our round-up of the city’s finest retailers, from cheap vintage shops to world famous department stores
Fri Feb 7 2014
Bold, printed home accessories and clothing
The printed fine bone china
In many ways the natural successor to Liberty, House of Hackney is a print-based lifestyle brand with Britishness running through every stitch and flick of a paintbrush. HOH first start as an interiors label, but with founders (and couple) Frieda Gormley and Javvy M Royle both hailing from fashion backgrounds, it was only natural that their London-inspired prints (Dalston Rose, Hackney Empire) made their way first on to clothing and accessories, and recently washbags, notepads and crockery.
This glorious store opened in July 2013, and it’s one of the most gorgeous retail establishments to land in London in years, bedecked in the deliberately over the top juxtapositions of print-on-print-on-print that have made the brand's name. Gormley confesses that the brand was partly inspired by her own boredom with Ikea-minimalist-ubiquity. You’ll find none of that here – the entrance is bursting with flora from resident florists Wild at Heart, and the floral theme is picked up on sweatshirts, bikinis, cups and saucers on the first floor.
Downstairs, you’ll find plump leopard print armchairs cheek-by-jowl with palm print chaise longues and scattered with floral cushions – all made in the UK and, where possible, in London. Even if you walk away with just a teacup rather than a full suite of furniture, you should walk away with something – a little piece of England. Or England, how we’d like it to look.
House of Hackney gallery
© Rob Greig
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