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Pag travel guide

Our essential Pag travel guide, with great things to do on the island, including the best restaurants, hotels, nightlife and beaches...

© Carly Calhoun/Time Out

Pag is thin and 64 kilometres (40 miles) long, made up of two parallel mountain ranges. Settlements are mainly sleepy fishing villages, with two towns of any size, Novalja and Pag town. Novalja is a resort town that’s become party central. Zrće beach, a short bus ride away, is the biggest club hub in Croatia.

By contrast, the administrative and commercial centre of Pag town exudes cultural heritage. Narrow, fortified medieval streets weave beneath a 15th-century Gothic cathedral and the sun beats hard off the white stone pavement as local ladies painstakingly
stitch Pag lace in doorways.

The flavours on the Pag dinner table are influenced by its arid, saline environment. Inhabited by more sheep than humans, Pag has lamb that is flavoured with the aromatic herbs that browsing sheep consume – as is the trademark Pag cheese. Fish tastes different too, a result of the particularly salty waters. What with the local žutica dry white wine and the stiff digestif of travarica herb brandy, the Pag culinary experience is especially attractive to foodies.

RECOMMENDED: More great travel destinations in Croatia.

20 great things to do on Pag Island
Things to do

20 great things to do on Pag Island

Pag is Croatia’s up-and-coming island, its profile raised by the Ibiza-like phenomenon of Zrće, a stretch of beach nightspots near lively Novalja, home to Hideout and Sonus festivals. Quieter Pag town is where to shop and sightsee. Salty, rocky Pag is otherwise known for its local cheese, lamb and wines. RECOMMENDED: where to eat, party and sleep on Pag Island.

Pag hotel and accommodation guide
Hotels

Pag hotel and accommodation guide

The fanciest accommodation in Pag town is the four-star Hotel Plaža. There are only two major hotel options in downtown Novalja, both two-star: the Loža and the Liburnija.

Pag restaurant guide
Restaurants

Pag restaurant guide

The flavours on the Pag dinner table are influenced by its arid, saline environment. Inhabited by more sheep than humans, Pag has lamb which is flavoured with the aromatic herbs sheep consume, as is the trademark Pag cheese. Fish tastes differently too, a result of the salty waters. Accompanied local Žutica dry white wine and a stiff digestif of travarica herb brandy, the Pag culinary experience is complete. In Pag town, Na Tale overlooks the bay, the seafood matching the location.

Hideout Festival
Music

Hideout Festival

Sonus Festival
Music

Sonus Festival

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