Pag is thin and 64 kilometres (40 miles) long, made up of two parallel mountain ranges. Settlements are mainly sleepy fishing villages, with two towns of any size, Novalja and Pag town. Novalja is a resort town that’s become party central. Zrće beach, a short bus ride away, is the biggest club hub in Croatia.
By contrast, the administrative and commercial centre of Pag town exudes cultural heritage. Narrow, fortified medieval streets weave beneath a 15th-century Gothic cathedral and the sun beats hard off the white stone pavement as local ladies painstakingly
stitch Pag lace in doorways.
The flavours on the Pag dinner table are influenced by its arid, saline environment. Inhabited by more sheep than humans, Pag has lamb that is flavoured with the aromatic herbs that browsing sheep consume – as is the trademark Pag cheese. Fish tastes different too, a result of the particularly salty waters. What with the local žutica dry white wine and the stiff digestif of travarica herb brandy, the Pag culinary experience is especially attractive to foodies, taking in three of Croatia's best delicacies in Pag lamb, Pag cheese and Pag salt.
20 great things to do on Pag Island
Pag is Croatia’s up-and-coming island, its profile raised by the Ibiza-like phenomenon of Zrće, a stretch of beach nightspots near lively Novalja, home to Hideout and Sonus festivals. Quieter Pag town is where to shop and sightsee. Salty, rocky Pag is otherwise known for its local cheese, lamb and wines. RECOMMENDED: where to eat, party and sleep on Pag Island.
Pag nightlife and club guide
The Croatian Ibiza, Zrće beach by the resort town of Novalja is home to the best Pag clubs and nightlife, attracting partygoers from across the country and beyond. Throw in festivals such as Sonus, Hideout and Fresh Island, and you’ve got high-octane fun, all summer long. Read our festival guide for the low-down. RECOMMENDED: where to eat, sleep and drink in Pag.
Pag restaurant guide
The flavours on the Pag dinner table are influenced by its arid, saline environment. Inhabited by more sheep than humans, Pag has lamb which is flavoured with the aromatic herbs sheep consume, as is the trademark Pag cheese. Fish tastes differently too, a result of the salty waters. Accompanied local Žutica dry white wine and a stiff digestif of travarica herb brandy, the Pag culinary experience is complete. In Pag town, Na Tale overlooks the bay, the seafood matching the location.