The store's main entrance located at the ground floor holds court of all the Japanese fashion greats; think Comme des Garçons, Jun Takahashi’s UNDERCOVER, and Yohji Yamamoto. For those whose style leans a little more street, The Studio spotlights next-generation, up-and-rising Japanese fashion designers, such as Kolor, Mame, and N.Hoolywood. Other labels include G-Shock, Porter, and Onitsuka Tiger.
Culture vultures, meanwhile, will do good to skip straight up to The Cube. The floor's layout encompasses 12 experiential areas where customers can delve deeper into the Japanese culture. For one thing, there's a bookstore featuring some 10,000 books curated by book director Yoshitaka Haba of Bach and in collaboration with Kinokuniya.