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Situated inside of adjacent Georgian townhouses along Sloane Street, Beaverbrook Town House is an intimate hideaway which manages to both feel like a home away from home and the swanky flat you’ve always aspired to. Here, stylish, playful rooms will very quickly feel like your own. The city counterpart to Beaverbrook’s Surrey Hills country estate, it eschews some of its big sibling’s on-site amenities – but that likely helps keep this high-end hotel priced just below London’s ultra-luxurious competitors.
What are the rooms like at Beaverbrook Town House?
Each of the 14 rooms is named after a storied London theatre, with decades of poster designs adorning the hallways and room interiors. I stayed in the Adelphi, a studio suite – the second tier of rooms that merely adds some extra space over a standard deluxe room. The design choices here are just lovely: whimsically colorful but calming, with sophisticated selections that don’t skimp on velvety comfort. The TV retracts into an upholstered pedestal at the foot of the bed that keeps the layout open, as does the afternoon light that pours through the park-facing windows (don’t worry, it’s perfectly dark with the drapes closed, and very quiet). My room sported both a walk-in rain-and-handheld shower as well as a soaking tub outfitted with yet another showerhead, resting above the faucet like an old rotary phone. Paired with the blue-green tiles, luxuriously large towels and the geranium lavender scent of the Bamford soaps, this was a place of pure relaxation.
What is the food like at Beaverbrook Town House?
The Fuji Grill is great – no ‘for a hotel’ qualifier needed. You can tackle the Japanese menu à la carte or via a tasting menu; I opted for the former and sampled a little something from each section of the menu, including the house take on temaki, which unfurls hand rolls into a taco shell shape. Maybe it was just the capably crafted cocktails, but I could’ve smashed serving after serving of the mushroom harumaki, in part thanks to the delicious truffle ponzu dip that came alongside the spring rolls. The black sesame cake made for the perfect end to the evening – and any time of day, you can grab bits from the patisserie case in the lobby. You’ll find breakfast served in the same cozy dining room; my eggs on toast were perfectly fluffy. (If you’re a morning person and not travelling solo, booking a room rate with breakfast included will save you some cash; the dinner add-on isn’t always quite as compelling of a deal.) Just outside of it is the art deco Sir Frank’s Bar for a nightcap, or if the weather’s right, settle into the sidewalk patio at the Terrace.
What’s the service like at Beaverbrook Town House?
Given the small size of the hotel, you won’t find a fleet of employees buzzing about, though you will find someone stationed in the lobby for whatever you need. Personally, I find this the ideal balance for a low-key stay: The restaurant and front desk staff were pleasant and attentive, but I never felt like I was being smothered with high-touch service.
What are the facilities like at Beaverbrook Town House?
An info card in your room lays out all of the hotel’s policies and services, but don’t make the same mistake I did and miss the back side of it: Your stay at Beaverbrook grants you access (as long as a key is available) to the private lawns, playground and tennis courts of Cadogan Gardens just across the street. This card will also clarify that the in-room mini bar is free, with a small selection of soda, kombucha and lemonade, plus a chocolate bar and constantly restocked bottles of water. You can also arrange for a workout or an in-room spa treatment—otherwise you won’t find any in-building facilities.
What’s the area like around Beaverbrook Town House?
This stretch of Sloane Street’s endless parade of high-end clothing brands splits the border between Chelsea and Belgravia. Though it’s not smack in the centre of the city, it’s still quite convenient if you plan on visiting most of London’s major attractions; Beaverbrook is barely a five-minute walk to the Sloane Square stop on the tube (pick up a pastry from Ottolenghi along the way), and you can make it to Big Ben in 10 minutes and the Tower of London in about 20. If you’re blessed with lovely weather, as I was during my early autumn visit, you’re only a 20-minute walk from V&A and the Natural History Museum.
Why should you book a stay at Beaverbrook Town House?
Beaverbrook feels like it attains the often-unfulfilled promises of an Airbnb (accommodations that feel lived-in and local in a neighbourhood that’s not saturated with mega-resorts) with the glamour and culinary service of a high-end hotel. It comes at a cost – but one that’s still hundreds of pounds less than the area’s toniest accommodations.
DETAILS
Address: 115-116 Sloane St, London SW1X 9PJ
Expect to pay: Rooms start around £580 a night
Closest transport: Sloane Square tube station is a five-minute walk
Book now: Click here
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