Ah, Veganuary. The month when lots of people up and down the UK, even hardened carnivores, try 31 days of plant-based eating. It’s also, unsurprisingly, the month when eateries reveal new vegan options to satisfy the demand.
High street fave Pret has launched a vegan croissant (this is NOT a drill), while Yard Sale and Patty & Bun are among the gaggle of restaurants offering customers veggie versions of old favourites. Now, Burger King has announced the launch of its Rebel Whopper: a meat-free take on its classic burger. Made from soy, the burger is available on the BK app from today (January 6) and from restaurants in London on Wednesday.
However, before you rush out to get your hands on it, there is a catch. A big one. A whopper, if you will: it’s not suitable for vegans or vegetarians.
Although the burger’s ingredients are all plant-based, it is cooked on the same grill as the restaurant’s beef originals, which rules it out for anyone who adheres to a strict no-meat diet. Weird, eh?
Apparently the burger is aimed at flexitarians, aka people who are trying to cut down on the amount of animal product they consume. Burger King’s marketing director Katie Evans believes that the burger is a ‘game changer’ for anyone trying to cut down on meat. ‘We wanted our first plant-based Whopper to replicate the indulgence and flame-grilled taste of the real thing as closely as possible,’ she explained.
But it does mean that if you’re giving Veganuary a real go, you’ll have to look somewhere else to satisfy those fast food cravings.
Maybe next year, hey Burger King?
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