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It’s beginning to look a lot like Christmas. ’Tis still the season for boots and bare legs, pumpkins and crunchy (correction: slippery) autumn leaves. But that hasn’t stopped one department store from declaring that Christmas 2019 is officially here.
Photograph: Selfridges/Matt Writtle
Selfridges has become the first department store in the world to go fully festive, just a casual 69 days before December 25.
Photograph: Selfridges/Matt Writtle
The store unveiled its Christmas window displays this morning with the help of a man dressed in a silver Santa suit. Ditching 2019’s turbulent vibes entirely, the store is looking to a sleeker and shinier future, complete with crystals, mirrors and translucent tones.
Photograph: Selfridges/Matt Writtle
The theme is ‘Future Fantasy, a Christmas for Modern Times’, so you can expect glistening moons, neon lights and windows inspired by well-known fairytales, but with a modern twist.
Photograph: Selfridges/Matt Writtle
Decorating its Oxford Street store has taken more than 500 hours, with more than 100 people working on the windows during non-stop rotated shifts for the past ten days. Phew.
Photograph: Selfridges/Matt Writtle
Just the thought is enough to make us want to put our pyjamas on and hibernate until 2020.
Feeling super festive already? Check out our guide to Christmas in London, for Christmas light announcements, festive fairs and more
Need some help getting in the mood? Here’s our pick of the best Christmas movies around
More about the here and now? Here are the best things to do in London in October. You know, the autumnal month that we are currently still in