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Peperami, creators of a famous 1990s TV advert that could best be described as ‘harrowing’, are up to their old meaty tricks again.
The self-described ‘bit of an animal’ snack brand has created an immersive experience that is, basically, a massive fridge. But a fridge stacked with endless Peperamis. If it has ever been your dream to go inside a fridge and eat many, many sticks of dried meat, then boy oh boy, is it ever your lucky day.
The three-metre-long ice-bar slash mega-fridge opened yesterday, and it has certainly lived up to expectations. Foremost, there is a frankly terrifying life-sized Peperami man in an offal-coloured bodysuit. Clearly in the throes of a meat-rager, he has a rictus grin on his mush and may or may not grate his own head at the culmination of the pop-up on Saturday. Additionally, there is a huge ice sculpture of a Peperami. There is also a trio of slightly sinister bar people pouring some signature cocktails, including ‘The Animal’, a booze-filled Peperami-green slushie and ‘Pep’d Up Pineapple Punch’ with tequila.
To soak up these sausagey drinks, there are literally bags of snacks – Peperami Chicken Bites and more, plus Vegerami-topped warm waffle bites and spicy chicken nachos. Visitors are provided with thermal jackets and gloves before entry, all the better to insulate yourself when taking a seat on the Peperami ice throne. Why not?
If this sounds like your kind of thing, free tickets are available here and you’ll be able to stuff your pockets with bags and bags of Pep’d Up and Smokin’ Chicken Bites as well as enjoying the sensation of being inside a kitchen appliance.
Noho Studios, 46 Great Titchfield St. Until Sat Sep 11. Free.
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