London’s best florists

A high-end brand which you’ll eyeball in the pages of Tatler and Vogue, Pulbrook & Gould has a penchant for luxury – from its listed premises to the smallest detail in an arrangement. Established in 1956, this shop comes with some serious pedigree, servicing celebrities and debutants. Now, any Londoner can get their mitts on their fantastic arrangements, but keep in mind it might cost a pretty penny. Pulbrook & Gould also offer appointments if you’re planning a big ’do, weddings and the like included.

Tardy wooers attempting a post-work dash will be pleased to hear this nifty Marylebone florist is open 24/7 (its Islington branch stays open until 9pm). Blooms don’t come cheap, but they’re good quality.

With a much more organic approach to floristry, Helena – aka the Allotment Florist – grows as many of the flowers that go into her bouquets as she can. Her green-fingered approach means that her bunches of seasonal flowers look wonderfully wild and freshly picked. She hosts workshops throughout the year so you can learn to build your own bouquet.

The very talented Augustus Cavanagh has made it his mission to spread floral joy. He’s created showstopper installations for West End stores and a living still life for the Art for Youth exhibition. You can also get some of his floral magic in your home, as he also turns his hand to creating beautiful bouquets with some more unusual flowers.

With pretty premises in Stoke Newington, Tottenham Court Road and Exmouth market, plus naming its bouquets after parts of the Lake District, this florist just screams ‘lovely’. A cute selection of delicate jewellery, handmade cards and botanical beauty products also make it a good spot to pick up last-minute presents that look oh-so-thoughtful.

The variety is huge at this indie florist: from delicate, petite bouquets to grand and bold arrangements, it offers a bit of floral chic for every budget. For those who really want to get their money's worth, there's also a strong selection of potted plants at both their Islington and St John’s Wood outposts.

Tucked away on Bloomsbury’s Lamb’s Conduit Street – a hotspot for indie shopping – Dawson Flowers inspires a loyal fanbase. Spontaneous romantics can rely on same-day London delivery as well as the option of adding champagne and handmade truffles to their bouquet.

This florist is the joint retail venture of a team of highly creative international florists, hailing from Holland and Scandinavia. As well as very stylish sprigs for boutique hotels and weddings, they do small bouquets which, unusually for independents, can be delivered the same day (in London as well as Helsinki, should that be of use).

Growing their own flowers in the heart of Hackney, Anna and Ellie of The Flower Appreciation Society create brilliant bunches of blooms for weddings, events and styling gigs. They also hold workshops in their studio where you can learn the basics of floristry and how to make bouquets.

This east London florist has grown her business from a tiny studio on Kingsland Road to a shop on Hackney Road and another in Epping. Focusing on interesting textures and drawing inspiration from art and fashion mean that these flowers are always beautiful. DIY classes and the launch of online wedding packages will see this florist continue to grow.