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London's best sex shops
Photograph: Shutterstock

London’s best sex shops

From fetishwear to sex toys, latex to erotica, find it all at the city's best sex shops

Written by
Sophie Tighe
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London sex shops aren’t what they used to be. Gone are the days of furtively peeling back a dusty old velvet curtain or sneaking off into some grotty basement to browse through a dusty DVD collection. 

These days, the capital’s adult stores are often loud, proud and actually quite a pleasurable experience to, erm, be inside of. Not to mention way more diverse, with loads more places for women and queer people to get their kicks. 

Whether you’re after a discrete little vibrator or a full-on latex maid’s costume, you’ll find it all in here, from saucy lingerie to sex toys, nipple clamps to ball gags. Go forth and let your freak flag fly, London!

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Sex shops in London

  • Shopping
  • Soho

Agent Provocateur’s trademark baby pink boxes are to undies what a turquoise Tiffany package is to jewellery. Expect hyperventilation: from her, when she receives it; from you, when she puts it on. Originally founded by Vivienne Westwood’s son Joseph Corré and his then wife, in addition to bras, knickers and sizzling scraps of saucy silk, Agent Provocateur sell cutting-edge swimwear in distinctive strappy styles that tend to give rise to distinctive, strappy tan lines to match, yet still have lines of ladies queuing to buy them because they look hotter than the equatorial sun.

Atsuko Kudo
  • Shopping
  • Womenswear
  • Holloway Road

Rihanna to Miley, Kim K to Kate Moss, Billie Eilish to Lady Gaga (who wore her red rubber outfit to meet Her Madge The Queen): the list of celebrities who’ve been pictured in Atsuko Kudo’s multi award-winning couture latex is longer than Rapunzel’s crowning glory. The rubber clothing specialists are known for their fine filigree details, custom leopard and lace prints, striking colourways, and their perfect tailoring. Vacuum-pack yourself in AK, don one of their signature cat ear hairbands and you’re guarantees to be feline sexy. 

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Breathless
  • Shopping
  • Womenswear
  • Euston

Join the rubber band at latex fashion specialists Breathless, where owner and designer Dolenta Debarna (who used to work with Katherine Hamnett) offers top quality made-to-measure and fitting services, ensuring every item hugs you in a perfect racy embrace, while also directing customers to the best parties in town to show off their highly polished purchases. Breathless collections include military-style costumes and caps; retro-influenced cute, flared babydoll dresses; tailored jackets and waistcoats; leopard-print catsuits; and truly magnificent corseted gowns.

Clonezone
Photograph: Clonezone

4. Clonezone

Traditionally for cisgender gay men and still doing a roaring trade in jockstraps, cock rings and prostate massagers, Clonezone now also stocks vaginal and clitoral toys, as well as revolutionary trans masturbator The Buck Off. Staffed by queer people and always supporting LGBTQ+ charities and events, it’s part of the new wave of conscious and inclusive sex shops. 

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Coco de Mer
  • Shopping
  • Home decor
  • Seven Dials

Just as deluxe chocolates often boast that they contain a high percentage of cocoa, deluxe sex lives may boast that they incorporate an indulgent amount of Coco de Mer. Names after the enormous, bum-shaped seeds of rare variety of exotic palm tree, this is London’s most glamorous, upmarket erotic emporium. Browse toys, accessories, jewellery and lingerie made from the finest materials: stunning sterling silver nipple shields and gold-gilded clamps; beautiful, subtly sexual rings that double as massage aids; leather reins and harnesses to transform your partner into the dressiest of dressage ponies; and love eggs made from rose quartz and jade.

Fetish Freak
  • Shopping
  • Kennington

Fetish Freak are specialists in men’s made-to-measure latex and leather. Their prices are fair, even if their breeches, chaps, harnesses and body bags (yup, leather body bags, for those who like to completely hide inside hide) are as indecent as they get; custom-crafted items can cost less than some other places charge for off-the-peg stock. They also carry a whole host of accessories and sex toys, from inflatable dildos to horse bit gags to nipple clamps to ball stretchers. Everything you need to get your freak on.

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Honour
  • Shopping
  • Shoes
  • Waterloo

Traditional marriage vows require that partners swear to love, honour and obey each other; and if either of you have been to Honour, someone’s definitely going to end up obeying. And loving it. Honour stock a wide range of kinky clothing, toys and equipment designed to suit all budgets and tastes, including an abundance of very affordable yet gloriously deplorable goodies. Refreshingly for a store not exclusively aimed at gay guys, there’s plenty of fetish-wear for men (on the upstairs floor) as well as women, and a great range of plus-size items too. There are catsuits, costumes, wigs, uniforms, lingerie… a veritable cornucopia of sexy accessories.

House of Harlot
  • Shopping
  • Womenswear
  • Spitalfields

Handmade latex mastery for Masters, Mistresses, fetishistas, fashionistas, kinksters, and hijinx-sters. Designer Robin Archer and his team are famous worldwide for their brilliantly made, imaginatively conceived haute-couture rubber clothing, and have increasingly collaborated with high fashion houses in recent years; Giles Deacon called upon them to create a series of tie dye latex dresses, for example, and they also worked with Loewe to transfer archive silk scarf patterns onto stunning rubber shirts. Hot and haute. 

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Liberation
  • Shopping
  • Womenswear
  • Covent Garden

Liberation carries a wide range of off-the-peg clothing for women and men that’s ready to wear if you’re ready to dare, or commission something custom-made after trying on items to see what flatters and flaunts. Celebrity customers include Julian Clary and Lady Gaga, and Libidex have also worked with fashion houses including Vivienne Westwood, Dolce & Gabbana and the late Alexander McQueen, although they greet everyone who walks through their doors with open arms and a welcome warmer than the inside of a freshly grilled cheese toastie.

Le Boutique Bazaar
  • Shopping
  • Shoreditch

Le Boutique Bazaar is a regular pop-up shopping and social afternoon, co-produced by world-famous fetish club Torture Garden, along with the team behind the popular Wasted Chic fashion sales. Each event gathers together a changing roster of more than 40 of London’s most intriguing unusual, underground and erotic clothing and accessory designers, all in one place (usually swanky lounge bar McQueen, in Shoreditch). There are deals on cocktails so you can sip tipples while choosing one-off diamante covers for your nipples, and DJs encouraging you to have a bop after investing in a rubber top…or bottom.

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  • Shopping
  • City of London

London Alternative Market is a monthly fetish shopping and kinky community event. Whatever your particular peccadillo - be it adult baby scenarios, bondage, medical play, cross dressing, or if you’re simply a curious newbie working out which way you’re wired – at LAM, you’ll never feel like the black sheep of the family. An extremely friendly, down-to-earth affair, every outing of LAM features a variety of exhibitors – often small businesses run by kinsters who’ve identified a gap in the marvelously mucky fetish market and developed an innovative product or line to fill it.

Prowler Soho
  • Shopping
  • Soho

The flagship outlet of the UK’s largest gay lifestyle superstore, Prowler Soho stocks all the good-time goodies you’d expect, in fantastic abundance: there’s a veritable apothecary of poppers; a vast collection of male sex toys, many with an appealingly manly aesthetic, including inflatable anal dongs and robust cock rings that look like one of the Mario Bros’ pipes; plus a huge array of jockstraps, super-snug boxers and more banana hammocks than you’d find at a fruit-themed beach resort.

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Regulation
  • Shopping
  • Womenswear
  • Islington

If Warren G and friends shop at Regulation, we can only wonder what exactly they’re mounting, as the fetish and gay lifestyle store stocks the UK’s widest range of Square Peg silicone ass toys. They specialise in tailored latex and leather clothing handmade in London, plus a seemingly infinite variety of innovative and darkly imaginative sex equipment, carrying a tonne of brands well known to the discriminating pervert. Staff are friendly and well informed, and they even offer a 15% student discount.

Sh!
  • Shopping
  • Electronics
  • Hoxton

Sh! is a sex shop truly worth shouting about. When it opened in 1992, it was the first ever ‘women only’ erotic boutique, designed to give ladies a welcoming, safe place to shop for intimate items and get sound sexual advice. Thirty years later, Sh! might have had to shut up shop during the pandemic, but it’s still pushing boundaries and championing female pleasure. Look out for its regular events around the city, from erotic book readings and tutorials to pop-ups and launch parties. 

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