The great Selfridges jean test
Is it worth spending hundreds of pounds on denims? We head to the world’s largest jeans department, newly opened at Selfridges, to find out
The vast shopfloor houses denim boutiques from Primark, Topshop, Levi’s, Armani Jeans, Isabel Marant and Citizens of Humanity, to name but a handful. There are 18 capacious changing rooms, an alterations centre for on-the-spot tweaking, and dedicated denim specialists hovering to recommend styles and whizz them over to you. There is even a long polished bar for them to throw suitable pairs down in the interest of speed – rather like in a saloon, but with regrettably less whiskey. In short – if you can’t find a pair you like here, it’s time to resolve to stick to skirts. But if there are £11 jeans on offer, why drop £250? We donned the denim to find out…
More on London fashion
Support Time Out
We see you’re using an ad-blocker. Ad revenue is Time Out’s main source of income. The content you’re reading is made by independent, expert local journalists.
Support Time Out directly today and help us champion the people and places which make the city tick. Cheers!Donate now