Imagine a post-disposable world: there are no plastic bags, guilt-free reusable straws are made of metal and your morning coffee fix comes in a sustainable, reusable cup that isn’t going into a landfill anytime soon. The fine folks at KeepCup believe this future is coming, and sooner than we might think. Their mission? To make sure people no longer need, or want, disposable cups by 2023.
More than 1 million disposable cups are used and binned worldwide every single minute. But the reuse revolution has begun, with more and more Londoners using reusable cups for their takeaway coffee every morning.
With the world’s first barista-standard reusable cup, KeepCup kickstarted that behaviour change around a simple idea: keep it and use it again. Originally designed in Melbourne for coffee drinkers and baristas, KeepCups are locally and sustainably manufactured in the UK (they’ve even got an office just up the road in Leyton). And when you choose your KeepCup, you can have your say on everything from its size and materials to its unique colour combo.
Ready to be part of the reuse revolution? Now you’ve got your KeepCup, here’s where to fill it.
Read more at www.keepcup.com.