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Immersive Van Gogh
Photograph: Courtesy Immersive Van Gogh

The ‘Immersive Van Gogh’ exhibition is coming to L.A. to devour your social feed

The popular exhibit turns ‘The Starry Night’ and other pieces into swirling, room-filling projections.

By
Michael Juliano
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It’s been on postcards, tote bags, coffee cups and T-shirts, and now the latest form of The Starry Night’s pop culture domination—as a full-height wall projection—is set to come to Los Angeles.

“Immersive Van Gogh,” an exhibition that, true to its name, transforms the iconic paintings of Vincent van Gogh into moving, wall-filling projections, will come to L.A. this spring. The installation promises half-a-million cubic feet of projections that pull from some of the post-Impressionist’s most recognizable pieces, including The BedroomSunflowers and, yes, The Starry Night.

We don’t know where exactly in L.A. the exhibition will land—organizers tell us it’ll set up somewhere “in the heart of L.A.” But we do know that it’s set to open on May 27, with presale tickets available on February 10 and general sale on February 13. Tickets will start at $30 for kids and $40 for adults (“peak” times top out at $50 in other cities). UPDATE: The initial run of tickets has already sold out, but additional slots will become available on February 27 at 10am.

Speaking of, there’s a good chance you’ve already seen footage of “Immersive Van Gogh”: L.A. will mark its fourth location after debuts in Toronto, San Francisco and Chicago. In addition to this show, which is produced by Lighthouse Immersive and Impact Museums, there’s been a cottage industry of similar but unrelated Van Gogh exhibitions that’ve popped up everywhere from Paris to Bangkok to Indianapolis over the past year or two.

For the L.A. edition, you can expect an hour-long, timed-entry experience that pairs ambient music with the larger-than-life projections—which, according to a press release, are inspired by how the artist first saw the scenes he painted (something we’d argue the original canvases already accomplish, but those don’t quite make for as perfect of a selfie backdrop, do they?).

To keep up with public health guidelines, capacity will be limited, face coverings are required, temperatures will be checked at the door, tickets are contactless, hand sanitizer is provided and social distancing markers and circles will be established across the venue. Under California’s current reopening plan, museum and gallery guidelines—which exhibition organizers say they’ll be following—are required to keep indoor spaces closed if they reside in a county that’s under the state’s most restrictive tier. L.A. is currently stuck in that purple tier, but hopefully we’ll have made progress by May.

Our friends at Time Out Chicago had the chance to check out the exhibition’s debut in that city. They found it to be “undeniably impressive, though admission comes at a hefty cost”; check out their full review here, as well as some photos below from the Chicago edition.

Immersive Van Gogh
Photograph: Zach Long
Immersive Van Gogh
Photograph: Zach Long
Immersive Van Gogh
Photograph: Zach Long

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