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With few Black-owned beauty stores in Los Angeles, seeing the doors of BEAUTYBEEZ open is refreshing. Run by Brittney Ogike, the store sells hair and beauty care items while celebrating Black individuality in their brick-and-mortar location and online. Visitors to the shop can find tried-and-true products, explore new brands and grab items that are hard to find anywhere else (I’m talking about you, Black Girl Sunscreen).