With few Black-owned beauty stores in Los Angeles, seeing the doors of BEAUTYBEEZ open is refreshing. Run by Brittney Ogike, the store sells hair and beauty care items while celebrating Black individuality in their brick-and-mortar location and online. Visitors to the shop can find tried-and-true products, explore new brands and grab items that are hard to find anywhere else (I’m talking about you, Black Girl Sunscreen).
As Los Angeles and its residents continue to experience its share of challenges in the current climate, there’s one thing that’s clear: Black businesses are pushing against the odds. Amid all of the continuously rising obstacles, there are a handful of Black bakers, creatives and stores in Los Angeles that are either just opening or still standing firm while also positioning their products and services to the greater community at large. From an apparel company to a sandwich shop and from Pasadena to Long Beach, here’s a list of 10 Black-owned businesses that are braving the uncertainty of 2021—and who you can support just in time for Black History Month.