News / Style & Shoppng

Pocket Pop-Up Shop for Pocket Lovers: an auger for social change

AJ Co Photography

Blokes rarely experience this, but having no pockets in your clothes (or worse, sewn up pockets) is a right pain in the arse. You don't always want to be carrying a bag. If you've never tried it before, the next time you go to a gig just stick a house key and cash/cashcard in your pocket and hit it. The bliss of no coat check and being unencumbered by a bag is liberating.

Now that we've established that we're dedicated pocket fans, we urge you to check out the Pocket Pop-Up Shop being run by the PocketChange crew – the not-for-profit outfit that dedicates all of its profits to a scholarship for women's innovation and entrepreneurship at Melbourne Uni.

PocketChange is run by a group of female entrepreneurs (all of whom have a Masters of Entrepreneurship from Melbourne Uni under their belt). Collectively, they lit upon the pocket as a symbol for the empowerment of women. After surveying over 400 women, they identified that a lack of pockets was uniformly described as a hinderance. Accordingly, the group are not only selling pocketed wear for women, they are also working with designers to create more women's clothing with pockets and promoting the pocket as an agent of social change.

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The pop-up shop, naturally, is going to feature beautiful garb with proper, serviceable pockets – big, deep ones for carrying pens and change. Aussie designers represent at the event too – keep an eye out for pocketed wear from Lee Mathews, Finders Keepers the label, Celeste Tesoriero, Lulamae, ella & sunday and then some.

There's a launch party on Friday May 27 too – it's an opportunity for first dibs, plus the entry fee of $7 is donated to the scholarship and you get a beverage. Win, win.

If you can't get down to the pop-up, check out PocketChange's online shop.

Pocket Pop-Up Shop for Pocket Lovers, Magic Johnston, Fri May 27-Sun May 29.  

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