WeWork locations around the city have become hubs for start-up companies and freelancers looking to connect with other entrepreneurs. Now the co-working rental space company is targeting an even younger group of potential start-up developers—elementary school kids—to launch a “conscious, entrepreneurial school committed to unleashing every child’s superpowers.” With the introduction of WeGrow, WeWork founding partner and Chief Brand Officer Rebekah Neumann is hoping to educate young children about smart business practices and help them get their ingenius ideas off the ground much earlier in life.
In the fall 2018, the program will officially launch with about 65 students, whose ages will range from 3 to 9 years old, and add ages 2 and older the following year. The current pilot group of seven students, ages 5 to 8 years old, spends one day a week at a 60-acre farm where they put knowledge gained in traditional courses to hands-on use around the farm, such as using math to keep track of their farm stand products and reading about crops and plants. The rest of the week, they receive business classes led by WeWork employees and other start-up owners in the WeWork network. Cooking lessons, yoga and mindfulness exercises are also on the schedule.
The first WeWork school, which will be located Chelsea, will be open to WeWork members, employees and local communities and will offer multiple student scholarships. Now when Mom and Dad have to head into work, they can bring the tots right along to continue their entrepreneurial schooling just a few feet away. To learn more about the initiative, visit WeGrow.com.