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The best baby stores in NYC

These baby stores are more than aww-inspiring—they've got the best gear, toys, apparel and even maternity picks around!

Photograph: Courtesy Area Kids

Finding the best baby store in your neighborhood can be a challenge—with so many options, it’s hard to know where to look! Ranging from whimsical mom n’ pop to trusted family brands, these New York staples can’t be beat. You'll find baby clothes, baby room essentials like cribs and chairs, baby accessories and even cute maternity gear. You'll also find great gifts for expecting moms!

Don't forget to check out our favorite kids' clothing stores and kids' shoe stores, and if you're looking for cute maternity picks, these cool maternity stores (yes, actually cool!) are worth a visit.

The best baby stores in NYC


Area Kids

While they also have offerings for plenty of other age groups (ages 0–8), Area Kids' specialty is in toys and gear for your tiniest. The shop mostly stocks clothing from local designers (Egg & Avocado, Appaman), but you’ll also find imaginative and unusual toys from France and Germany. It's a great place for picking up a subway-themed Brooklyn onesie, adorable teether and classic baby toys like the Pull-a-Tune Xylophone, and there's even a "Made in the U.S.A." section online so you can feel great about giving back to local vendors.

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A stroller parking lot, an in-store changing table, daily product demos and weekly storytimes are just a few of the nifty amenities at this everything-for-baby spot. Be sure to check out their line of organic cotton toys (we love the plush animal finger puppets) and bodysuits. All the kidware, including clothing, strollers and furniture, have been vetted to meet parent-minded criteria such as space-save-ability, washability and durability.

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Upper West Side

Pottery Barn Kids

At this home-furnishings store with designs exclusively for tykes, shoppers will find whimsical nursery and youth furniture plus adorable accessories. Blankets, playroom accessories and small toys are also available.

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Lenox Hill

Pink Olive

Owner Grace Kang has been a buyer for Barneys, so it's no surprise that her store is filled to the brim with chic clothes and accessories for kids. They'll love rocking clothing and accessories like Liberty of London hair bows ($16), bear-claw booties ($52) and Brooklyn-repping onesies ($32) at play group.

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Park Slope


Thanks to J.Crew's line for kids, parents can help Junior perfect the collegiate look decades before he or she heads off to Brown. This flagship location, on the UES, sells cardigans, rompers and bubble skirts for girls and chinos and suede boots for boys. You'll also find fun accessories (necklaces, bowties) in the mix.

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Upper East Side

Mini Jake

Everything's ultramodern at this Billyburg baby mecca, a spin-off of Brooklyn design store Two Jakes. Look for the latest bags, strollers and cribs from brands like Oeuf, Argington and Bloom. You'll also find helpful stuff for potty training and playtime, plus great gifts for friends with babies/toddlers.

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Torly Kid

Owner Carol Adams transformed her successful store Babylicious into Torly Kid—a one-stop shop for tots, kids and tweens. You'll find best-selling lines like Pink Chicken, Nano and Appaman, plus an extensive collection of party favors.

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This Soho boutique comes to NYC courtesy of Iceland. Head to the back of the shop for racks of children's clothes, including whimsical items from brands like Bonpoint, Bonbon and Simple Kids—all timeless picks your kiddos will grow out of long before you're ready (and used again for future generations)!

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Babesta Threads

Husband-and-wife team Aslan and Jenn Cattaui fill their cozy 450-square-foot store with the stuff kids dig—Gogo's Chop Shop plushies, small wooden cars/trains and adorable pull-along toys—even playmats and teethers! They also carry vintage wear that’ll make parents envious. The shop mainly focuses on the under-six set, but they also stock pieces for older children from popular lines such as Bobo Choses and Nununu. You'll wish this stuff came in your size.

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Financial District

Buy Buy Baby

Show up on a weekend afternoon and it might be rough to navigate through the sea of bellies working on their registries. The selection of goods is vast, from basic pacifiers, bibs and washcloths to floor-to-ceiling displays of fancier diaper bags and bedding. You’ll also find strollers (both low- and high-end), as well as nursery setups complete with cribs, sheet sets and mobiles.

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LuLu's for Baby

You may know LuLu's Cuts & Toys, but have you checked out LuLu's for baby? Located next door to the kiddie hair salon, this shop sells strollers, carriers, clothing, swaddle blankets, playthings and baby-care products for newborns to two-year-olds.

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Park Slope

Sweet William

Children's fashion editor turned entrepreneur Bronagh Staley handpicks this boutique's clothing and playthings for kids ages newborn to eight. She's a fan of labels like April Showers and Wovenplay. Each location uses birch and reclaimed wood in its design to create a fantasy feel.

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Bit'Z Kids

These colorful stores specialize in Japanese clothing, shoes and toys. They offer cute onesises, tees, cardigans and other baby apparel, plus you can also find cute accessories like hats, bibs and dressy hairbands. Inside the store, kids will enjoy the play area, while moms will be happy to find a diaper-changing and breastfeeding room each location.

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Financial District

Babies “R” Us

The Union Square outlet of this megachain has just about everything you could ever need to feed, bathe, diaper, clothe, transport and entertain your babe. Even though it specializes in the basic and affordable, it does carry some high-end brands like Bugaboo and Timi & Leslie. Additionally, it has one of the biggest selections (and floor-spaces) for you to see some awesome larger pieces in person.

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More fun activities for kids

Outdoor activities for kids in New York City

There are plenty of outdoor activities for kids in New York City—many you'll even love doing as a family! When you're not busy cuddled up with our favorite family movies on Netflix and our list of the best kids movies (come on—it's time to head outside!), you'll love exploring the coolest family attractions and the other amazing outdoor activities this amazing city has to offer. 

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By: Allie Early