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Photograph: Courtesy Area Kids

The best baby stores NYC parents need to check out

Our go-to baby stores NYC parents love, like Pink Olive and Mini Jake, are great spots to stop when you need a cute gift

By Allie Early and Danielle Valente

Baby stores NYC parents love are aplenty, and they're great places where budding fashionistas can grow their wardrobe! 

Whether moms and dads are on the hunt for Gotham-inspired gear, a comfy onesie or a compact diaper bag, shoppers can find 'em at these kids' clothing stores and maternity stores. Prepare swoon over adorable booties from Pink Olive and feel some NYC pride with PiccoliNY's gnarly urban onesies. Name brands and mom and pops are prepared to delight visitors with the cutest garments around, keeping your tot runway-ready at all times. 

Perfect for the holidays, showers or simply just because, the best baby stores NYC has to offer are worth a shopping spree. Be sure to stop by our favorite New York toy store locations while you're out and about! 

Baby stores NYC parents love

Photograph: Cinzia Reale-Castello

1. Area Kids

Shopping Flatiron

This shop is packed to the brim with adorable printed onesies, puzzles, trains, trucks, dolls, wooden toys, New York-themed gifts and cute baby/toddler stuff like finger puppets, hats and other fun knick-knacks. Ultimately this is a great spot for those who want to buy creative toddler and baby gifts that really say “I’m a pint-sized New Yorker.”

Photograph: Courtesy of Pottery Barn

2. Pottery Barn Kids

Shopping Design and interiors Lenox Hill

At this home-furnishings store with designs exclusively for tykes, shoppers will find whimsical nursery and youth furniture plus adorable accessories. Blankets, playroom accessories and small toys are also available.

Photograph: Courtesy of Crew Cut

3. Crewcuts

Shopping Kid's clothes Upper East Side

This Madison Ave store offers everything you love about adult-sized J.Crew clothes—except made for your mini mes! Expect plenty of ruffles, polka dots, cute sequined designs and stuff for the boys too (Mini bowties and button-down shirts! Aww…). You’ll even find children’s shoes and other fun accessories that make perfect gifts for the younger set (er—well, likely more for their parents to appreciate).

Photograph: Cinzia Reale-Castell

4. Mini Jake

Shopping Toys and games Williamsburg

Everything's ultramodern at this Billyburg baby mecca, a spin-off of Brooklyn design store Two Jakes. Look for the latest bags, strollers and cribs from brands like Oeuf, Argington and Bloom. You'll also find helpful stuff for potty training and playtime, plus great gifts for friends with babies/toddlers.

Photograph: Courtesy Caroline Voagen Nels

5. Torly Kid

Shopping Kid's clothes Tribeca

Owner Carol Adams transformed her successful store Babylicious into Torly Kid—a one-stop shop for tots, kids and tweens. You'll find best-selling lines like Pink Chicken, Nano and Appaman, plus an extensive collection of party favors.

Photograph: Miha Matei

6. Pink Olive

Shopping Gifts and stationery Park Slope

Owner Grace Kang has been a buyer for Barneys, so it's no surprise that her store is filled to the brim with chic clothes and accessories for kids. They'll love rocking clothing and accessories like Liberty of London hair bows ($16), bear-claw booties ($52) and Brooklyn-repping onesies ($32) at play group.

Photograph: Cinzia Reale-Castello

7. Smoochie Baby

Shopping Kid's clothes Williamsburg

Seeking "big style for little smoochers"? If so, a visit to Smoochie Baby is in order. You'll find books, blankets, room decor and a wide variety of unisex clothing in addition to accessories and brands like Nununu, Native, Toms, Estella, Huxbaby and other great stuff.

Gift Guide Opener
Photograph: Melissa Sinclair

8. Babesta Threads

Shopping Kid's clothes Financial District

Husband-and-wife team Aslan and Jenn Cattaui fill their cozy 450-square-foot store with the stuff kids dig—Gogo's Chop Shop plushies, small wooden cars/trains and adorable pull-along toys—even playmats and teethers! They also carry vintage wear that’ll make parents envious. The shop mainly focuses on the under-six set, but they also stock pieces for older children from popular lines such as Bobo Choses and Nununu. You'll wish this stuff came in your size.

Half Pint Citizens
Photograph: Mark Burstyn

9. Half Pint Citizens

Shopping Kid's clothes DUMBO

Kids without storage bins are like moms without chocolate: a mess. We never stop sniffing around for stylish, hold-everything receptacles. Our current faves are at this Dumbo shop: eco-cute organic-cotton canvas bins and caddies from 3 Sprouts, emblazoned with a lovable owl, elephant, beaver, monkey or clever masked raccoon. A super new arrival is Dwell Studio's awaited nursery furniture, including the Century crib and changing station.

Photograph: Virginia Rollison

10. Sprout San Francisco

Owned by New York City native and mom Suzanne Price, this organic-leaning boutique features a slew of clothes, toys, baby gear 
and furniture from brands like Apple Park, Oeuf, 
OXO, Bink Link and Newport Cottages. There are also weekly classes at the Brooklyn shop, including Spanish for kids and Rockin' with Andy, a $20 drop-in music class. Sprout San Francisco, Carroll Gardens (sproutsanfrancisco.com). 


11. Yoya

Shopping Kid's clothes Tribeca

Founded by two moms, this downtown shop sells clothes from Antik Batik, Caramel Baby & Child, and its own Yoya collection. The space also acts as a showroom for Netto Collection, Oeuf and Loom nursery furniture.

Photograph: Courtesy © Peachy Cao Photography

12. PiccoliNY

Shopping Kid's clothes Little Italy

If you're in the market for adorable NYC-themed duds—say a onesie with graphic Chinese takeout, hot dogs and pretzels—or crowdpleasing gifts like bandana scarves, T-shirts featuring city scenes and rockstars or baby-sized sunglasses, you've come to the right place.


13. Jacadi

French-inspired garments abound at this stylish chain for newborns, toddlers and young children. From onesies and rompers to diaper bags and stuffed animals, the tres chic boutique, Jacadi, offers an adorable splurge for any parent or relative looking to keep their tots looking stylish. Various locations Jacadi, various locations (jacadi.us). 

14. Buy Buy Baby

Shopping Kid's clothes Chelsea

Show up on a weekend afternoon and it might be rough to navigate through the sea of bellies working on their registries. The selection of goods is vast, from basic pacifiers, bibs and washcloths to floor-to-ceiling displays of fancier diaper bags and bedding. You’ll also find strollers (both low- and high-end), as well as nursery setups complete with cribs, sheet sets and mobiles.


15. Milk & Honey Babies

Shopping Boutiques Midtown West

This Jersey storefront is making its way across the pond to set up shop in Hudson Yards. Milk & Honey Babies is a sweet, charming store dedicated to new moms and their little ones. Products including toys, home decor, nursing stations and anything else new parents need to begin this exciting chapter.  All ages. 

16. Two Kids and a Dog

Shopping DUMBO

Offering a variety of kids' clothing, toys, shoes, baby accessories (not to mention spectacular kids' birthday gifts), Two Kids and a Dog is a great place for shoppers catering to the 8 and under set. There's also a lot of Brooklyn-repping gear for the little ones (onesies, T-shirts)—after all, its owners Natalia and Kip are longtime residents of the area, and proud of it!



17. Egg by Susan Lazar


Egg Baby is a lifestyle brand for stylish mothers and children— with locations in DUMBO and TriBeCa—that features playrooms for kids' classes. In the boutique, you'll find cute baby clothes, swimsuits, blocks, dolls and other fun goodies!


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