News

Cj Hendry has opened a permanent store in SoHo, selling her viral $10 felt flower bouquets

As Miley says, "I can buy myself flowers."

Rossilynne Skena Culgan
Written by
Mark Peikert
Contributor:
Rossilynne Skena Culgan
Three women look at felt flowers at a street-side shop.
Photograph: Courtesy of Cj Hendry Studio
Advertising

As Miley Cyrus sings in her hit "Flowers:" "I can buy myself flowers." And buy flowers we will at Cj Hendry's new brick-and-mortar Flower Shop, now open at 172 Prince Street in Soho.

After two years of sold-out Flower Market pop-ups, where fans lined up for city blocks to snag one of Hendry’s felt, soft, sculptural blooms, this marks the artist’s first physical shop. Unlike those fleeting installations, Flower Shop gives New Yorkers the chance to experience her work anytime, no RSVP or waiting list required.

RECOMMENDED: Incredible immersive experiences to do in NYC right now

The space reimagines the traditional florist from the ground up. Inside, guests will find walls lined with velvety stems in every color and shape, all crafted with Hendry’s signature attention to detail. The flowers may be fake, but their emotional resonance is real. And look for a new exclusive plush flower to drop every day, offering up a reason to return over and over. Maybe this is your new daily latte?

A line of vases is filled with colorful felt flowers.
Photograph: Courtesy of Cj Hendry Studio

“Flowers are one of those universal things—people buy them for every occasion, from celebrations to apologies,” Hendry said in an official statement. “But the sad part is they’re gone in a few days. Flower Shop flips that idea on its head. These flowers never die, which makes them funny, a little cheeky, and—hopefully—the most fun gift you’ll ever give.”

Open from 10am to 6pm, seven days a week, Flower Shop is perfectly timed for the holiday season rush. Each flower costs $10, making it the most accessible way to own a piece of Hendry’s work. Whether you’re picking up a last-minute gift or want something joyful for your space, the shop promises a blend of art, humor and retail therapy.

A woman picks up felt flowers at a floral pop-up.
Photograph: Courtesy of Cj Hendry Studio

As an artist, Hendry is known for inspiring joy and beauty, and she's graced New York City with her vision several times recently, including her floral pop-up at Rockefeller Center. She also recently exhibited Keff Joons, a surreal inflatable wonderland made for climbing—and snapping some very Instagrammable photos. In years past, her Pink Chairs, a pair of concrete chairs popped up in Prospect Park, and her adult playground called PLAIDground delighted visitors in Brooklyn.

Popular on Time Out

    You may also like
    You may also like
    Advertising